Agency: Quê Rio de Janeiro, Brazil
Via [directdaily]
Shiatsu is a millenary relaxing technique that means “finger pressure”. Upon pressing any point of this poster, we hear a sound similar to that of ribs cracking. The poster has two sheets of bubble wrap behind it.
   (3 votes, average: 3.33 out of 5) Loading ... |
Agency: Cayenne, Germany
Creative Directors: Marco Obermann, Andreas Ruthemann
Art Directors: Andreas Ruthemann, Roman Lukowski
Copywriters: Marco Obermann, Sönke Brehm
Challenge:
Surprising communication of the product message: condomi MAXLOVE helps avoiding premature ejacuation.
Solution:
To showcase the problem of premature ejacuation we produced the detective novel “Deadly Rhododendron”. The climax is the first senrence on the page one, followed by sixty pages of nothing but apology. On the last page you get our product message: “Reaching the climax too soon? Condomi MAXLOVE can help.” We cooperated with several bookstores and displayed the books as give-aways at their sales counters. Our placement was for free.
Result:
Our detective novel was exhausted after two days and over a 1000 re-orders were placed. Sales of the product rose by 17% during the month following campaign.
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(6 votes, average: 3 out of 5) Loading ... |
“For longer lasting clothes.”
Agency: Saatchi & Saatchi, France
Photographer: Roberto Badin
Art Directors: Fréderic Durand, Fréderic Kermovant
Art Buyer: Marion Venot
Via [adsoftheworld]
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(3 votes, average: 2.33 out of 5) Loading ... |
“Ciclos d’Racco Anti-Age”
Agency: ByVivas, Curitiba, Brazil
Creative Director: Marcos Steffens
Art Director: Ricardo Madeira Peroza Copywriter: Fernando Baibich
Illustrator: Studio M
Via [adsoftheworld]
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(4 votes, average: 4.25 out of 5) Loading ... |
Agency: Arnoldvuga, Ljubljana, Slovenia
Creative Directors: Martin Mol, Radovan Arnold
Art Director: Barbara Hiti
Copywriter: Martin Mol
Photographer: David Fartek
Account Director: Tanja Gvozdenovic
DTP: Andrej Juvan
Published: February 2008
Agreed that the idea of ‘sex always in men’s mind‘ has been done many times, but the execution is still good. And the reference of Sigmund Freud (renowned for his redefinition of sexual desire as the primary motivational energy of human life which is directed toward a wide variety of objects.) is trying to give some scientifical backing. I bet most don’t require any persuasion:)
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(3 votes, average: 3.33 out of 5) Loading ... |
“Bad breath affects those closest to you.”
Agency : JWT, Sydney, Australia
Executive Creative Directors: Jay Benjamin, Andy DiLallo
Art Director: John Lam
Copywriter: Jason Ross
Photographer: Brock Elbank
Designer: Jeffrey Oley
Retoucher: Jason Riddell, Mark Young
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(3 votes, average: 3 out of 5) Loading ... |
“Get the city out of your hair.”
Agency: Lowe, Mumbai, India
Creative Directors: Madhu Noorani, Shriram Iyer
Art Director: Virendra P. Tivrekar
Copywriter: Shriram Iyer
Illustrator: Sameer Kulavoor
Published: November 2007
Via [adsoftheworld]
It’s easy to be complex but difficult to be simple. This campaign for Clinic All Clear strikes precisely with simplicity of thought. We all experience traffic daily and can easily relate to the theme “Get the city out of your hair“. And the illustration speaks more than the words. Great job.
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(4 votes, average: 4.5 out of 5) Loading ... |
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