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IKEA Couches : Metro Station

March 16, 2010 – 9:07 am by Bibhuti | No Comments »

IKEA Couches : Metro Station

In a very simple but smart guerilla campaign, IKEA is promoting their two couches
“Ektorp” and “Kalstad” by strategically placing them in Paris métro stations. This is
really effective as most of the waiting passengers are more than likely to test them.

Agency: IKEA, France

Sucks - Why the Hell it was Created!Average - Okie Dokie!Good - But Can be Better!Pretty Good - Makes a Mark!Class Act - Simply Superb! (1 votes, average: 3 out of 5)
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Ansell Glove : Ultra Grip

February 5, 2010 – 12:58 pm by Bibhuti | No Comments »

Ansell Glove : Ultra Grip

Agency: McCann, Bangkok, Thailand
Chief Creative Officer: Martin Lee
Copywriter: Surakai Ngenmaneerongroj
Creative Director: Supachai Toemtechatpong
Art Director: Supachai Toemtechatpong

Sucks - Why the Hell it was Created!Average - Okie Dokie!Good - But Can be Better!Pretty Good - Makes a Mark!Class Act - Simply Superb! (3 votes, average: 3.67 out of 5)
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Mao Bao Dishwashing Liquid : Spoons

January 19, 2010 – 10:12 am by Bibhuti | No Comments »

Mao Bao Dishwashing Liquid : Spoons

“Mao Bao liquid dishwash with dahlia essence.”

Agency: Bates 141, Taiwan
Creative Directors: Richard Yu, Ivan Liu
Art Director: Kim Chiu
Copywriter: Echo Shao, Ivan Lu
Illustrator: Hsin Hun Huang, Kim Chiu
Photographer: Tse-I Lai

Sucks - Why the Hell it was Created!Average - Okie Dokie!Good - But Can be Better!Pretty Good - Makes a Mark!Class Act - Simply Superb! (1 votes, average: 4 out of 5)
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Fevikwik : Instant Adhesive

January 7, 2010 – 12:04 pm by Bibhuti | No Comments »

Fevikwik : Instant Adhesive

Fevikwik : Instant Adhesive

Agency: Ogilvy & Mather, Mumbai, India
Creative Directors: Piyush Pandey, Abhijit Avasthi
Art Directors: Samir Sojwal, Akshay Thakur
Copywriter: Dharini Shah
Photographer: Makarand Shiraskar
Published: 2008

Sucks - Why the Hell it was Created!Average - Okie Dokie!Good - But Can be Better!Pretty Good - Makes a Mark!Class Act - Simply Superb! (1 votes, average: 4 out of 5)
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Stihl Chainsaw : Merry Christmas

December 24, 2009 – 1:45 pm by Bibhuti | No Comments »

Stihl Chainsaw : Merry Christmas

Agency: Publicis Conseil Paris, France
Creative Director: Olivier Altmann
Art Director: Andréa Leupold
Copywriter: Alexandre Hildebrand
Photographer: Thomas Geffrier
Account Executives: Stéphane Gaillard, Eric hazout
Published: December 2008

Sucks - Why the Hell it was Created!Average - Okie Dokie!Good - But Can be Better!Pretty Good - Makes a Mark!Class Act - Simply Superb! (1 votes, average: 3 out of 5)
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Wüsthof Knives : Onion Calendar

December 22, 2009 – 4:00 am by Bibhuti | No Comments »

Wüsthof Knives : Onion Calendar

“To dramatize how precisely Wüsthof knives can cut an onion calendar was created, in which an onion was cut into 365 slices. Precisely as many as there are days in the year. Perfect for a tear-off calendar.”

Agency: Serviceplan, Germany
Creative Directors: Alex Schill, Matthias Harbeck, Helmut Huber, Florian Drahorad
Art Directors: Christian Sommer, Ivo Hlavac, Sören Porst
Copywriters: Nicolas Becker, Tom Hauser
Account Supervisor: Lena Inderwiesen
Photography: Layoutsatz 2000

Via [ibelieveinadv]
Production Company: Pinsker Druck & Medien

Sucks - Why the Hell it was Created!Average - Okie Dokie!Good - But Can be Better!Pretty Good - Makes a Mark!Class Act - Simply Superb! (2 votes, average: 4 out of 5)
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Miele : Pillows

December 5, 2009 – 5:12 am by Bibhuti | No Comments »

Miele : Pillows

“Equipped with HyClean 4.5L extra large dustbag.”

A good enough idea but lacks the execution. The so called room shown here doesn’t look like a room at all. Something which could have been cute, turned out to look unreal.

Agency: JWT, Hong Kong
Executive Creative Director : Steven Lee
Creative Directors: Kwong Chi Kit, Barbara Fu
Art Directors: Kwong Chi Kit, Arthur Tse
Copywriters: Barbara Fu, Daat Lai
Photographer: Benny Lam
Retoucher: Gary
Published: June 2009

Via [adsoftheworld]

Sucks - Why the Hell it was Created!Average - Okie Dokie!Good - But Can be Better!Pretty Good - Makes a Mark!Class Act - Simply Superb! (No Ratings Yet)
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