In a very simple but smart guerilla campaign, IKEA is promoting their two couches
“Ektorp” and “Kalstad” by strategically placing them in Paris métro stations. This is
really effective as most of the waiting passengers are more than likely to test them.
Agency: IKEA, France
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Agency: McCann, Bangkok, Thailand
Chief Creative Officer: Martin Lee
Copywriter: Surakai Ngenmaneerongroj
Creative Director: Supachai Toemtechatpong
Art Director: Supachai Toemtechatpong
 (3 votes, average: 3.67 out of 5) Loading ... |
“Mao Bao liquid dishwash with dahlia essence.”
Agency: Bates 141, Taiwan
Creative Directors: Richard Yu, Ivan Liu
Art Director: Kim Chiu
Copywriter: Echo Shao, Ivan Lu
Illustrator: Hsin Hun Huang, Kim Chiu
Photographer: Tse-I Lai
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(1 votes, average: 4 out of 5) Loading ... |
Agency: Ogilvy & Mather, Mumbai, India
Creative Directors: Piyush Pandey, Abhijit Avasthi
Art Directors: Samir Sojwal, Akshay Thakur
Copywriter: Dharini Shah
Photographer: Makarand Shiraskar
Published: 2008
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(1 votes, average: 4 out of 5) Loading ... |
Agency: Publicis Conseil Paris, France
Creative Director: Olivier Altmann
Art Director: Andréa Leupold
Copywriter: Alexandre Hildebrand
Photographer: Thomas Geffrier
Account Executives: Stéphane Gaillard, Eric hazout
Published: December 2008
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(1 votes, average: 3 out of 5) Loading ... |
“To dramatize how precisely Wüsthof knives can cut an onion calendar was created, in which an onion was cut into 365 slices. Precisely as many as there are days in the year. Perfect for a tear-off calendar.”
Agency: Serviceplan, Germany
Creative Directors: Alex Schill, Matthias Harbeck, Helmut Huber, Florian Drahorad
Art Directors: Christian Sommer, Ivo Hlavac, Sören Porst
Copywriters: Nicolas Becker, Tom Hauser
Account Supervisor: Lena Inderwiesen
Photography: Layoutsatz 2000
Via [ibelieveinadv]
Production Company: Pinsker Druck & Medien
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(2 votes, average: 4 out of 5) Loading ... |
“Equipped with HyClean 4.5L extra large dustbag.”
A good enough idea but lacks the execution. The so called room shown here doesn’t look like a room at all. Something which could have been cute, turned out to look unreal.
Agency: JWT, Hong Kong
Executive Creative Director : Steven Lee
Creative Directors: Kwong Chi Kit, Barbara Fu
Art Directors: Kwong Chi Kit, Arthur Tse
Copywriters: Barbara Fu, Daat Lai
Photographer: Benny Lam
Retoucher: Gary
Published: June 2009
Via [adsoftheworld]
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