Rodasol : Obituary
March 29, 2009 – 2:37 pm by Bibhuti | No Comments »
  (5 votes, average: 2 out of 5) Loading ... |
Boecker Pest Control : Telephone
March 12, 2009 – 11:36 am by Bibhuti | No Comments »
“Do not let them feel comfortable.”
The concept appears to have come straight from Tom & Jerry cartoon. A smart and funny approach for a pest control campaign.
Agency: JWT, Dubai
Via [ChiquiAds]
 (4 votes, average: 3.5 out of 5) Loading ... |
Bostik Blits Stik : Super Glue
March 2, 2009 – 1:59 pm by Bibhuti | No Comments »
Agency: DDB, South Africa
Executive Creative Director: Gareth Lessing
Art Director: Brendan Hoffmann
Copywriter: Vincent Osmond
Photographer: Clive Stewart
Via [ChiquiAds]
|
(4 votes, average: 4.25 out of 5) Loading ... |
Scottex Toilet Paper : Prison
February 28, 2009 – 2:39 pm by Bibhuti | No Comments »
“Extra long. Extra strong.”
I was watching a television debate on Advertising few days back. One of the panelist was shouting from the roof top saying most advertisements are unethical as they exaggerate.
Now who doesn’t know that exaggeration is a part of advertisement. You can’t take everything literally. It is foolish to assume that consumers are naive enough to believe everything that is told to them.
There is something called creative freedom and humor. Take the example of this campaign. Obviously the toilet paper can’t be that strong to help you escape but it gives me a smile and makes me aware of the brand. Therein lies the success of the agency.
Agency: Duval Guillaume, Antwerp
Via [scaryideas]
|
(3 votes, average: 3.33 out of 5) Loading ... |
Scotch Brite : Water Tap
February 14, 2009 – 7:58 am by Bibhuti | No Comments »
They were asked to show Scotch-Brite’s USP super absorbent. So they wanted to find a novel way to demonstrate Scotch-Brite super absorbent sponge to their customers. They attached the sponge to water taps that found all over the city. Whenever the tap was used, the consumer saw a clear and effective demonstration of it’s superb absorbency. This created a buzz in the city and the clients saw an increase in awareness & sales.
Agency: Y&R Bangkok, Thailand
Via [directdaily]
|
(2 votes, average: 3.5 out of 5) Loading ... |
