Super Attak Flex Gel : Railway Station

Agency: DDB Milan, Italy
Via [adhunt]

Henkel launches new Super Attack Flex Gel:an innovative formula that unites the power of classic supper Attack to elasticity, resistance to atmospheric agents and greater density. The new product thus allows one to glue flexible materials, to use it outside and to apply it in any position whatsoever without dribbling.

To underline the plusses of the new glue, stickers shaped like a tube of Super Attack Flex glue will be applied in different railway stations on the ceilings and walls in correspondence to the supporting cables or structure of clocks, arrivals and departure boards, information boards. The heavy hanging objects will seem to be held up by the power of the new product.

(2 votes, average: 3.5 out of 5)  Loading ...

Tags: Ambient, Gel, Guerilla, Henkel

Slasak Knives : Pack of Six

(3 votes, average: 4 out of 5)  Loading ...

Tags: Knife, Murder

Stihl : Wall

“Stihl High Pressure Cleaners. Clean for real.

Agency: DCS, Porto Alegre, Brazil
Creative Directors: Roberto Callage, Régis Montagna
Art Directors: Gregory Kickow, Régis Montagna
Copywriter: Patrick Matzenbacher

Via [adsoftheworld]

(4 votes, average: 4 out of 5)  Loading ...

Tags: Ambient, Clean, Guerilla, Stihl

Electrolux : Noise Awareness

Agency: Pronto Communication, Stockholm, Sweden

Via [ibelieveinadv]

In local cities all over Europe are people already paying attention to the giant AEG-Electrolux posters, which are measuring and displaying ambient noise levels. In London, the kids are deliberately shouting at the poster to raise the noise levels! AEG - Electrolux and blowUP are hosting this campaign to raise awareness on the issue of noise in and outside of the people’s homes and offer AEG laundry products as a solution to minimise it.

Learn more at www.noiseawareness.blogspot.com

(6 votes, average: 3.67 out of 5)  Loading ...

Tags: Ambient, Electrolux, Noise, Outdoor

Ariel : Sliding Doors

Agency: Saatchi & Saatchi Beirut, Lebanon
Via [directdaily]

Ariel is organizing a clothes donation campaign. As part of this campaign they thought of having an application on sliding doors in the supermarkets where the donation will take place. We see a picture of a kid wearing a thin tank top and jeans. As the doors slide open, he’s covered with a warmer sweater, showing the instant effect of the clothes donation campaign.

(4 votes, average: 4.5 out of 5)  Loading ...

Tags: Ambient, Ariel, Guerilla, Public Interest

Ariel : Stain

“Turns ketchup back into polyester.”

“Turns ink back into denim.”

“Turns mud back into corduroy.”

“Turns guacamole back into cotton.”

“Turns mustard back into jersey.”

Agency: Del Campo Nazca Saatchi & Saatchi, Buenos Aires, Argentina
Executive Creative Directors: Gastón Bigio, Jonathan Gurvit (Head of Art)
Creative Directors: Jorge Ponce Betti, Gabriel Huici
Copywriter: Jorge Ponce Betti
Art Director: Gabriel Huici
Photographer: Matías Posti
Account Supervisors: Andrea Díquez, Enrique Vera Vionnet
Advertiser’s Supervisor: Erika Herrero
Digital Retoucher: Pablo Romanos
Agency Producer: Luli Dragan

Award : Cannes Lions Gold, 2007

(3 votes, average: 4.33 out of 5)  Loading ...

Tags: Ariel, Cannes Lions 2007, Detergent, Guacamole, Ink, Ketchup, Mud, Mustard, stain

Ariel : Lipstick

“No stains. No stories.”

Agency: Saatchi & Saatchi Mumbai, India
Creative Directors: Juju Basu, Hanoz Mogrelia
Executive Creative Directors: Ramesh Ramanathan, Andy Greenaway, Joel Clement
Art Director: Sandeep Poyekar
Photographer: Raju Shukla
Copywriter: Amit Acharekar
Producer: Prabhakar Bolar

“The best way to destroy an enemy is to make him a friend.”

Looks like Ariel does believe in the above philosophy and is making friends with stain. If you enlarge the image, you can see a sequence of events pictorially which leads to the lipstic mark. And the message is not to worry about stains as Ariel is there to take care of it.

The concept and the art direction is quite good. But I think there is some disconnect between the copy and the product. Too much is left unsaid.

(2 votes, average: 3 out of 5)  Loading ...

Tags: Ariel, Detergent, stain, Story