Agency: Bronx Comunicação, Brazil Creative Director: Alexandre Silveira Art Director: Rafael Guth Copywriters: Fabio Duarte Image: jorgebacellar.com Published: April 2011
Agency: Grey, Bucharest, Romania Creative Director: Claudiu Dobrita Art Director: Arpad Fekete Copywriter: Radu Constantinescu Illustrator: Carioca Photographer: Carioca Published: March 2011
February 25, 2011 – 9:10 am by Bibhuti | 1 Comment »
The laundry detergent segment is going to spice up a bit with the launch of Colgate Palmolive’s Fab laundry detergent and Fluffy fabric conditioner in a unlikely sexy campaign. This is designed to target younger women which is a deviation from the standard practice of targeting mummys. The black and white background makes it look classy.
Agency: George Patterson Y&R, Sydney Executive Creative Director: Julian Watt Art Director: Chris Crawford Copywriter: Bar Pawlak Producer: Alex Hay Account Team: Jenny Willits, Guy Lovell, Bohdi Lewis Director: Gemma Lee via Taxi Film, Sydney Director of Photography: Callan Green Editor: Joe Morris at Cutting Edge Music: Jojo Petrina and Meow at Electric Dream Studios