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Penguin Books

June 19, 2008 – 10:44 am by Bibhuti | No Comments »

Penguin Books

Penguin Books

Agency: SAATCHI & SAATCHI, Petaling Jaya, Malaysia
Executive Creative Directors: Adrian Miller, Edmund Choe
Copywriters: Lydia Lim, Ong Kien Hoe
Art Directors: Lydia Lim, Ong Kien Hoe, Edmund Choe
Photographer: Allen Deng, Wizard Photography
Typographer: Lydia Lim
Account Supervisor: Aaron Taylor
Retoucher: Karen Yap, Wizard Photography

Sucks - Why the Hell it was Created!Average - Okie Dokie!Good - But Can be Better!Pretty Good - Makes a Mark!Class Act - Simply Superb! (2 votes, average: 5 out of 5)
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Vick Nasal Decongestant : Toilet

June 13, 2008 – 10:49 am by Bibhuti | No Comments »

Vick Nasal Decongestant

“Sometimes it’s better not to use it.”

Agency: Publicis Brasil, São Paulo, Brazil
Creative Director: Guilherme Jahara
Art Directors: Murilo Melo, Nelson Costa
Copywriters: Gabriel Sotero, Gustavo Alves
Photographer: Aluízio Accioly

Via [adsoftheworld]

Sucks - Why the Hell it was Created!Average - Okie Dokie!Good - But Can be Better!Pretty Good - Makes a Mark!Class Act - Simply Superb! (2 votes, average: 4.5 out of 5)
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Leili Fertilizer : Moon

June 1, 2008 – 4:00 am by Bibhuti | No Comments »

Leili Fertilizer

Agency: Grey Beijing, China
Executive Creative Director: Chee Guan Yue
Art Directors: Chee Guan, YueDavid Wang, Albion Li
Retoucher: Rui Zhang
Photographer: Hui Min Li
Copywriter: Albion Li

Sucks - Why the Hell it was Created!Average - Okie Dokie!Good - But Can be Better!Pretty Good - Makes a Mark!Class Act - Simply Superb! (2 votes, average: 4.5 out of 5)
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Luftal : Balloon

May 31, 2008 – 9:24 am by Bibhuti | No Comments »

Luftal

Agency: Giovanni + DraftFcb São Paulo, Brazil
Via [directdaily]

Balloons with objects inside, were offered to bar and retaurant patrons. When the balloons were popped, Luftal appeared, thus introducing the product benefit: relief from gases.

Sucks - Why the Hell it was Created!Average - Okie Dokie!Good - But Can be Better!Pretty Good - Makes a Mark!Class Act - Simply Superb! (3 votes, average: 3.67 out of 5)
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Grazia Magazine : London Fashion Week

May 14, 2008 – 2:01 pm by Bibhuti | No Comments »

Grazia Magazine

Grazia Magazine

Creative Idea : Tom Sillars
Via [guerrillacomm]

Feed the audience with a little surprise, generate curiousity and they will be yours. This ambient campaign for Grazia magazine does that efficiently. Two models sported dresses made from a single issue of Grazia magazine during London Fashion Weekend which is bound to raise some eyebrows.

Sucks - Why the Hell it was Created!Average - Okie Dokie!Good - But Can be Better!Pretty Good - Makes a Mark!Class Act - Simply Superb! (5 votes, average: 3.2 out of 5)
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Dan’s Chelsea Guitars : Groupie

April 22, 2008 – 10:28 am by Bibhuti | No Comments »

Dan’s Chelsea Guitars

“The value of a guitar is rarely indicated by its price.”

Agency: DiMassimo Goldstein, New York, USA
Creative Director: Rich Buceta
Art Director: Kevin Gentile
Copywriter: Mike Abell
Executive Creative Director: Mark DiMassimo

Sucks - Why the Hell it was Created!Average - Okie Dokie!Good - But Can be Better!Pretty Good - Makes a Mark!Class Act - Simply Superb! (6 votes, average: 2.5 out of 5)
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Pro20 Cricket Series : Blasting Announcement

April 17, 2008 – 10:54 am by Bibhuti | No Comments »

Pro20 Cricket Series

Agency: TBWA\Tequila Johannesburg, South Africa
Executive Creative Director: Damon Stapleton
Creative Director / Art Director: Justin Wright
Copywriter: David Edworthy
Assistant Art Director: Jens Jenkel

Brief:
Find a unique way of announcing cricket matches during the Standard Bank Pro20 Series.

Creative Solution:
In addition to traditional street pole announcement posters and flyers promoting the game, they decided to hijack blasting announcement signs that surround the various Gautrain constuction sites (the underground railway in development around the greater Johannesburg area).

Sucks - Why the Hell it was Created!Average - Okie Dokie!Good - But Can be Better!Pretty Good - Makes a Mark!Class Act - Simply Superb! (3 votes, average: 3.33 out of 5)
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