“Need some?”
Agency: Leo Burnett Italy
Executive Creative Directors: Enrico Dorizza, Sergio Rodriguez
Creative Director: Licia Martella
Art Director: Silvia Santarelli
Copywriter: Saverio Lotierzo
Photographer: Riccardo Bagnoli
Via [adsoftheworld]
  (4 votes, average: 2 out of 5) Loading ... |
This is one of the most funny and clever commercials currently on air. Its a simple idea, executed really well. Ads like this more often than not, go wrong in the execution phase, but this one is bang on the target. That filmi eighties kind of look and dialogs, perfectly suit this ad.
As per this article from Rediff, ‘An industry source said BCCI had allocated roughly Rs 100 crore as its (IPL) advertising budget,’. Normally with such high bugdets, creativity goes for a toss, because its easy to get all the stars with such money and have them sing and dance, shoot it on camera and call it an ad. I am happy to see that someone’s getting it right for BCCI.
It may be because most of the stars are associated to one team or other, so BCCI is left just with money and no stars, so all the big creative guys are having a good time. We hope to see more such brilliant ads as we get closer to IPL.
Check out the other brilliant IPL ad: Cricket ka Karmayudh.
One easy question: Who is Mano and Ranjan’s grand father ?
Simple: ICL. It helped BCCI to conceive IPL, their baap 
One more question: Does that mean BCCI is IPL’s mom ?
Err.. Maybe !!
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(5 votes, average: 4 out of 5) Loading ... |
Agency: Euro RSCG, Delhi, India
Art Director: Ritrup Biswas
Copywriter: Manmeet Singh
Production: Rajeev
Photographer: Dayakar Soma
Creative Directors: Satbir Singh, Mani Jairam
 (5 votes, average: 4.6 out of 5) Loading ... |
Agency : Ogilvy & Mather, Mumbai
Usually, for cement ads, they show buildings and boast about the strength, compare its strength with that of an elephant, or take credit for a building that has stood for years and years. But this one will tickle you quite a bit.
“Hathi Cement“, is a new entrant in the cement competition. The ad is very ticklish where they convey that even a ghost can not pass through or make way through the wall built with their cement. The ghost is able to come out of it’s grave but fall flat while trying to make it through the Hathi cemented wall. Hilarious indeed!
This is really a new and totally fresh approach to advertising cement. See the full video and you will really enjoy the conversations between “Ghost Dad” and “Ghost Son“.
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(2 votes, average: 3 out of 5) Loading ... |
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(5 votes, average: 4.6 out of 5) Loading ... |
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