Agency: Giovanni + DraftFcb São Paulo, Brazil
Via [directdaily]
Balloons with objects inside, were offered to bar and retaurant patrons. When the balloons were popped, Luftal appeared, thus introducing the product benefit: relief from gases.
   (3 votes, average: 3.67 out of 5) Loading ... |
Creative Idea : Tom Sillars
Via [guerrillacomm]
Feed the audience with a little surprise, generate curiousity and they will be yours. This ambient campaign for Grazia magazine does that efficiently. Two models sported dresses made from a single issue of Grazia magazine during London Fashion Weekend which is bound to raise some eyebrows.
|
(5 votes, average: 3.2 out of 5) Loading ... |
“The value of a guitar is rarely indicated by its price.”
Agency: DiMassimo Goldstein, New York, USA
Creative Director: Rich Buceta
Art Director: Kevin Gentile
Copywriter: Mike Abell
Executive Creative Director: Mark DiMassimo
|
(6 votes, average: 2.5 out of 5) Loading ... |
Agency: TBWA\Tequila Johannesburg, South Africa
Executive Creative Director: Damon Stapleton
Creative Director / Art Director: Justin Wright
Copywriter: David Edworthy
Assistant Art Director: Jens Jenkel
Brief:
Find a unique way of announcing cricket matches during the Standard Bank Pro20 Series.
Creative Solution:
In addition to traditional street pole announcement posters and flyers promoting the game, they decided to hijack blasting announcement signs that surround the various Gautrain constuction sites (the underground railway in development around the greater Johannesburg area).
|
(3 votes, average: 3.33 out of 5) Loading ... |
“Need some?”
Agency: Leo Burnett Italy
Executive Creative Directors: Enrico Dorizza, Sergio Rodriguez
Creative Director: Licia Martella
Art Director: Silvia Santarelli
Copywriter: Saverio Lotierzo
Photographer: Riccardo Bagnoli
Via [adsoftheworld]
|
(4 votes, average: 2 out of 5) Loading ... |
This is one of the most funny and clever commercials currently on air. Its a simple idea, executed really well. Ads like this more often than not, go wrong in the execution phase, but this one is bang on the target. That filmi eighties kind of look and dialogs, perfectly suit this ad.
As per this article from Rediff, ‘An industry source said BCCI had allocated roughly Rs 100 crore as its (IPL) advertising budget,’. Normally with such high bugdets, creativity goes for a toss, because its easy to get all the stars with such money and have them sing and dance, shoot it on camera and call it an ad. I am happy to see that someone’s getting it right for BCCI.
It may be because most of the stars are associated to one team or other, so BCCI is left just with money and no stars, so all the big creative guys are having a good time. We hope to see more such brilliant ads as we get closer to IPL.
Check out the other brilliant IPL ad: Cricket ka Karmayudh.
One easy question: Who is Mano and Ranjan’s grand father ?
Simple: ICL. It helped BCCI to conceive IPL, their baap 
One more question: Does that mean BCCI is IPL’s mom ?
Err.. Maybe !!
|
(5 votes, average: 4 out of 5) Loading ... |
Agency: Euro RSCG, Delhi, India
Art Director: Ritrup Biswas
Copywriter: Manmeet Singh
Production: Rajeev
Photographer: Dayakar Soma
Creative Directors: Satbir Singh, Mani Jairam
|
(4 votes, average: 4.5 out of 5) Loading ... |
|
