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Scott Kitchen Towels : Wine

July 24, 2008 – 11:38 am by Bibhuti | No Comments »

Scott Kitchen Towels

“Super absorbent”

Agency: JWT, Kuala Lumpur, Malaysia
Awards: Cannes/Clio Silver 2008

Sucks - Why the Hell it was Created!Average - Okie Dokie!Good - But Can be Better!Pretty Good - Makes a Mark!Class Act - Simply Superb! (1 votes, average: 4 out of 5)
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BIC : Plumber

June 4, 2008 – 1:53 pm by Bibhuti | No Comments »

BIC Pen

“The joy of writing.”

Agency: Jung von Matt / Spree, Berlin, Germany
Art Directors: Duc Nguyen, Oskar Strauß
Creative Directors: Wolfang Schneider, Mathias Stiller, David Mously, Jan Harbeck

Via [adsoftheworld]

The pen is so good that you end up writing a short message long. A nice idea but the visual doesn’t appeal much to me. May be the board could have been done better.

Sucks - Why the Hell it was Created!Average - Okie Dokie!Good - But Can be Better!Pretty Good - Makes a Mark!Class Act - Simply Superb! (2 votes, average: 3 out of 5)
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Pilot Water Resistant : Fish

May 30, 2008 – 10:30 am by Bibhuti | No Comments »

Pilot Marker

Agency: Grey, Barcelona, Spain

Sucks - Why the Hell it was Created!Average - Okie Dokie!Good - But Can be Better!Pretty Good - Makes a Mark!Class Act - Simply Superb! (2 votes, average: 4.5 out of 5)
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Reynolds Permanent Marker : Twins

May 28, 2008 – 10:09 am by Bibhuti | No Comments »

Reynolds Permanent Marker

Agency: JWT India, Mumbai
Creative Directors: Agnello Dias, Nandita Chalam
Art Director: Vijay Solanki
Account Executive: Anita Gupta
Copywriter: Vijay Solanki
Photographer: Avadhut Hembade
Illustrator: Deepak Jadhav

Via [adsoftheworld]

For a product like marker it’s very hard to sell a particular brand by comparing it with the competitors. Every other marker will do the same job more or less. Here comes the creativity into play. Mix a cute visual with a little exagerration, a little humor and the result will be this nice campaign. If you haven’t noticed the difference between the twins then it’s the beauty mark created with Reynolds Permanent Marker.

Sucks - Why the Hell it was Created!Average - Okie Dokie!Good - But Can be Better!Pretty Good - Makes a Mark!Class Act - Simply Superb! (2 votes, average: 4 out of 5)
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Cello Pens : Intimate

May 17, 2008 – 11:57 am by Bibhuti | No Comments »

Cello Pens

“Get intimate. Write a letter.”

Agency: Team Y&R, Dubai, UAE
Creative Director: Shahir Ahmed
Art Director / Illustrator / Typographer: Dinesh Tharippa
Copywriter: Shamrock Nevis

Via [adblogarabia]

Sucks - Why the Hell it was Created!Average - Okie Dokie!Good - But Can be Better!Pretty Good - Makes a Mark!Class Act - Simply Superb! (2 votes, average: 4 out of 5)
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Gardena : Quiet

April 18, 2008 – 11:07 am by Bibhuti | No Comments »

Gardena Lawnmower

“The worlds quietest lawnmower.”

Agency: Serviceplan, Dritte Werbeagentur, Munich, Germany
Creative Director: Christoph Everke
Art Director: Alexander Nagel
Copywriter: Cosimo Möller
Managing Director: Stefanie Kandt

This is one of the best print campaign in recent months. The visual with noise graphic cleverly represents the product lawnmower as well as the USP that it’s very quiet. Great job!!

Sucks - Why the Hell it was Created!Average - Okie Dokie!Good - But Can be Better!Pretty Good - Makes a Mark!Class Act - Simply Superb! (3 votes, average: 3.33 out of 5)
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Schick Quattro : Ice Resurfacer

March 28, 2008 – 6:49 am by Bibhuti | No Comments »

Schick Quattro

Agency: JWT Sydney, Australia
Executive Creative Directors: Jay Benjamin, Andy DiLallo
Art Directors / Copywriter: A. Chris Moreira, Mark Schöller
Illustrators: Helena Braddock, Lee Turner
Agency Producer: Gerri Hamill
Creative Services Manager: Graeme de Vallance
Account Service: Peter Bosilkovski

Via [adsoftheworld]

The superior quality of Schick Quattro blades ensure exceptional smoothness. To demonstrate this, we fitted a ice resurfacer at Sydney’s largest ice arena with a giant Schick Quattro razor.

Guerilla marketing is more about matching wits than matching budgets. This is what called a brilliant placement and I am not talking about a cricket shot but the giant Schick Quattro razor.

Sucks - Why the Hell it was Created!Average - Okie Dokie!Good - But Can be Better!Pretty Good - Makes a Mark!Class Act - Simply Superb! (5 votes, average: 4.4 out of 5)
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