Gardena : Quiet

“The worlds quietest lawnmower.”

Agency: Serviceplan, Dritte Werbeagentur, Munich, Germany
Creative Director: Christoph Everke
Art Director: Alexander Nagel
Copywriter: Cosimo Möller
Managing Director: Stefanie Kandt

This is one of the best print campaign in recent months. The visual with noise graphic cleverly represents the product lawnmower as well as the USP that it’s very quiet. Great job!!

(3 votes, average: 3.33 out of 5)  Loading ...

Tags: Gardena, Lawn, Noise

Schick Quattro : Ice Resurfacer

Agency: JWT Sydney, Australia
Executive Creative Directors: Jay Benjamin, Andy DiLallo
Art Directors / Copywriter: A. Chris Moreira, Mark Schöller
Illustrators: Helena Braddock, Lee Turner
Agency Producer: Gerri Hamill
Creative Services Manager: Graeme de Vallance
Account Service: Peter Bosilkovski

Via [adsoftheworld]

The superior quality of Schick Quattro blades ensure exceptional smoothness. To demonstrate this, we fitted a ice resurfacer at Sydney’s largest ice arena with a giant Schick Quattro razor.

Guerilla marketing is more about matching wits than matching budgets. This is what called a brilliant placement and I am not talking about a cricket shot but the giant Schick Quattro razor.

(6 votes, average: 4.5 out of 5)  Loading ...

Tags: Ambient, Guerilla, Ice, Razor, Schick, Shave, Zamboni

Verta Battery : Key card

Agency: Publicis, Taiwan
Creative Director: JC
Art Director: Tom Huang

Via [adsoftheworld]

Once the key card, which has a sticker of two #4 VERTA batteries on it, is inserted, the entire room’s electricity power will be turned on, creating this magical effect as if the whole room’s electricity came from those two little but powerful batteries.

Quite an innovative ambient campaign for battery. Just have a little doubt if tired travellers are going to notice, make the connect and appreciate it. Nevertheless, very original.

(3 votes, average: 3 out of 5)  Loading ...

Tags: Ambient, Battery, Guerilla, Hotel, Verta

Pradeep Venugopal : Sundial

Agency: Euro RSCG, India
Creative Directors: Satbir Singh, Mani Jayaram
Art Director/Copywriter: Kamal Bhatnagar

(4 votes, average: 3.25 out of 5)  Loading ...

Tags: Ambient, Antique, Card, Guerilla, Watch

Energizer Lithium Batteries

Agency: DDB, South Africa
Creative Director: Gareth Lessing
Art Director: Julie Maunder
Copywriter: Kenneth van Reenen
Published: December 2007

Via [adsoftheworld]

‘Never let their toys die.
The world’s longest lasting battery.
Energizer”

Seeing these visuals there is a very high chance that you might say to yourself: “Hold on a second, that’s precisely me when I was a kid.” These naughty and cute acts of kids have been brilliantly exploited by the agency for the campaign of a battery.

The brief given to agency was to increase sales of Energizer Lithium Batteries over the Christmas period. Target audience being parents, due to the amount of batteries being purchased over the Christmas period, namely for toys.

And how well the message was sent to the parents. Keep the kids occupied with their toys using long lasting battery and relax. Nice work.

(2 votes, average: 5 out of 5)  Loading ...

Tags: Battery, Cute, DDB, Energizer, Kids, Paint, Pants, Park, South Africa, Spit

FHM : 2008 Hottest Babes Calendar

Advertising Agency: McCann Erickson, Singapore
Executive Creative Director: Farrokh Madon
Art Director: Teng Run Run
Copywriter: Gayle Lim

Via [adsoftheworld]

It’s never a bad idea to use hot and beautiful faces for any kind of advertisement, but there should be some correlation between the product and the use of models. Definitely nobody can question the presence of the model in this campaign. Afterall this is an ad for FHM or For Him Magazine’s 2008 Hottest Babes Calendar. Wait a minute, I bet most will take this without the calendar.

(3 votes, average: 4.67 out of 5)  Loading ...

Tags: 2008, Calendar, FHM, Magazine, Model

Stabilo Highlighter Pen : Economics

Highlight only the good bits.

Advertising Agency: Grey, Hong Kong
Creative Directors: Keith Ho, Paul Chan, Sonic Choy
Copywriters: Paul Chan
Art Director: Sonic Choy
Photographer: Jeffrey Leung
Retoucher: Simon Kwan

Many will argue that how this highlighter is different from others and my answer will be, it is not. All the highlighters will do just the same thing, but it all depends how you sell it. If you can attract consumer’s attention, generate curiousity or make them smile by a campaign then its going to work. This ad does that by making a funny line by highlighted words.

(2 votes, average: 4 out of 5)  Loading ...

Tags: Economics, Highlighter, Pen, Stabilo