Energizer Lithium Batteries

February 22, 2008 – 1:59 pm by Bibhuti | No Comments »

Agency: DDB, South Africa
Creative Director: Gareth Lessing
Art Director: Julie Maunder
Copywriter: Kenneth van Reenen
Published: December 2007

Via [adsoftheworld]

‘Never let their toys die.
The world’s longest lasting battery.
Energizer”

Seeing these visuals there is a very high chance that you might say to yourself: “Hold on a second, that’s precisely me when I was a kid.” These naughty and cute acts of kids have been brilliantly exploited by the agency for the campaign of a battery.

The brief given to agency was to increase sales of Energizer Lithium Batteries over the Christmas period. Target audience being parents, due to the amount of batteries being purchased over the Christmas period, namely for toys.

And how well the message was sent to the parents. Keep the kids occupied with their toys using long lasting battery and relax. Nice work.

(2 votes, average: 5 out of 5)

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Tags: Battery, Cute, DDB, Energizer, Kids, Paint, Pants, Park, South Africa, Spit

FHM : 2008 Hottest Babes Calendar

January 23, 2008 – 1:14 pm by Bibhuti | 2 Comments »

Advertising Agency: McCann Erickson, Singapore
Executive Creative Director: Farrokh Madon
Art Director: Teng Run Run
Copywriter: Gayle Lim

Via [adsoftheworld]

It’s never a bad idea to use hot and beautiful faces for any kind of advertisement, but there should be some correlation between the product and the use of models. Definitely nobody can question the presence of the model in this campaign. Afterall this is an ad for FHM or For Him Magazine’s 2008 Hottest Babes Calendar. Wait a minute, I bet most will take this without the calendar.

(3 votes, average: 4.67 out of 5)

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Tags: 2008, Calendar, FHM, Magazine, Model

Stabilo Highlighter Pen : Economics

January 3, 2008 – 1:42 pm by Bibhuti | No Comments »

Highlight only the good bits.

Advertising Agency: Grey, Hong Kong
Creative Directors: Keith Ho, Paul Chan, Sonic Choy
Copywriters: Paul Chan
Art Director: Sonic Choy
Photographer: Jeffrey Leung
Retoucher: Simon Kwan

Many will argue that how this highlighter is different from others and my answer will be, it is not. All the highlighters will do just the same thing, but it all depends how you sell it. If you can attract consumer’s attention, generate curiousity or make them smile by a campaign then its going to work. This ad does that by making a funny line by highlighted words.

(2 votes, average: 4 out of 5)

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Tags: Economics, Highlighter, Pen, Stabilo

Reynolds Permanent Marker : Stain

November 26, 2007 – 2:09 pm by Bibhuti | No Comments »

Advertising Agency : JWT
Agency Location : Tunisia
Creative Director : Georges Yammine
Art Director : Moez Tarifa
Copywriter : Georges Yammine

It is complex to be simple and simple to be complex. A simple and nice idea to make the point about Reynolds Marker. There is only one problem with this campaign. This rules out Reynolds to venture into washing powder business.

(5 votes, average: 3.8 out of 5)

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Tags: before or after, marker, stain