GMR Group : Cricket

Getting ready for India means getting ready to live in India, be it for short period or long. When you go to any country, you learn to live as per the country’s tradition and way of life. This is the best way to have an wonderful experience.

The new GMR series of ads convey the point just right. This ad is about how a family in Tokyo, Japan is getting ready for India by playing cricket. The son is ready to bowl to her mother when the father watches on TV an Indian cricketer shining the ball and taking his run up to delivering the ball. The father then advises the son to bowl as per what he saw on TV.

This ad is funny but more than that this ad shows that willingness of people to learn the indian sport. The phrase ‘GMR - Getting India Ready‘ is not only for people in India with good buildings, better infrastructure and sound foundations, but also opening India’s arms to accept guests and promising them a wonderful time.

(4 votes, average: 3.75 out of 5)  Loading ...

Tags: Construction, Cricket, GMR, India, Infrastructure, Japan

Swiss Airlines : Snow

Agency: Conceptbakery, Germany
Via [guerrillacomm]

This is a simple,cost-effective guerilla campaign for Swiss International Air Lines. Snow covered cars are parked in big cities of Germany on a bright sunny day promoting their low fare package starting at Euro 99. This is bound to generate curiosity and the kind of idea which makes you think why it didn’t come to my mind.

(3 votes, average: 3.33 out of 5)  Loading ...

Tags: airlines, Ambient, Guerilla, Snow, Swiss, Zurich

Kerala Tourism : Monsoon

This is an old advertisment from Kerala Tourism Developement Corporation to promote monsoon tourism. The thing that striked me about this campaign is the copy “Sometimes it takes water to kindle a fie“. Not a bad way to sell tourism in monsoon season.

(5 votes, average: 4 out of 5)  Loading ...

Tags: Honeymoon, India, Kerala, Monsoon, Tourism

Detective Smith : Napkins

I have no special talents. I am only passionately curious. ~Albert Einstein

Not everyone is even a distant close to Albert Einstein in regards to physics and science, but most definitely will surpass him in curiosity level about beautiful women. In this guerilla campaign the agency is banking on curiosity factor.

Napkins with lipstick stains were left on tables in pubs and inside the napkins was an ad for Detective Smith. I wonder how many people would hire Detective Smith but many would like to kick him for the beautiful trap.

(2 votes, average: 4 out of 5)  Loading ...

Tags: Ambient, Detective, Guerilla, Lipstick, Napkin, Pub

Reliance Mobile Blog

Agency : Mudra, India

Blogging is a phenomenon that is spreading like fire everywhere, uniting people under the same umbrella, connecting different parts of the world. Blogs are considered to a very effective way of advertising in the internet space.

This ad is from Reliance and its about its new offering of Mobile Blog. While I am not sure if mobile blogging has a large target audience, but I am pretty convinced that this ad will deliver the punch. Just look at the variety that this ad promises to deliver (in essence) through mobile blogs. You just feel like you are actually living the ad and how it connects with you in one way or the other.

By the way, it has the tweaked version of the popular spiritual track, “He’s got the whole world in his hands” as the background music. Very apt song for a worthy target - Connecting the world on the move. Hats off to the team behind the campaign.

(2 votes, average: 4.5 out of 5)  Loading ...

Tags: Blog, India, Mobile, Reliance

Nile FM 104.2

“Tuesday Night
the Ladies’ GROOVE”

“The
Wednesday night
gentlemen’s
mix”

Agency : JWT, Cairo, Egypt
Executive Creative Director: Fady Chamaa
Creative Director: Hesham Ellabban
Art Directors: Maged Nassar, Hesham Ellabban
Copywriters: Hesham Ellabban, Maged Nassar
Photographer: Maged Nassar

Via [adgoodness]

This is an old advertisement of Nile FM 104.2 radio station broadcasted in Egypt. I am not a radio person and not sure what they play specially on ladies night or gentlemen’s night, but the visuals just rock. Probably second best use of records.

(3 votes, average: 5 out of 5)  Loading ...

Tags: Egypt, FM, Nile, Radio, Record

Axis Bank : Home Loan

Agency : O&M

The ad begins with showing a bride waiting for her husband on the first wedding night. The groom enters the room wearing a smile on his face and the bride extends a glass of milk as done traditionally. The glass is passed through a number of hands before reaching the husband and he gives a flying kiss to the bride after taking a sip. Till this moment you can’t guess what’s this ad is for. The next shot will show a number of people lying in between the couple and a voice is played: “If you desire your own space, we have home loans to help you build it. Axis Bank.”

This ad works because you can relate to it. We in India still uphold joint family system where there is less privacy. Also most of us would have experienced the space constraint during family events as the relatives pour in from different directions. To have their own home is still a dream for many and this is a simple and humorous concept for a home loan targeting right section of people.

(1 votes, average: 4 out of 5)  Loading ...

Tags: Axis, Bank, Bride, Home Loan, India, Wedding