Lotto Lottery : Wishlist

A man finds the wishlist he had made as a kid while searching for something in the garage. It takes him down the memory lane and he recalls the events like sleeping on the top bunk, having his art work misunderstood, performing in a school play etc which led him to make the list. In present he is seen to strike off two items from his wishlist, leaving “be the hero” and “be an astronaut” for the future.

Dreams are never small or big, they are are just dreams. They give you a twinkle in the eyes, a reason to live on and make the journey of life interesting. This commercial for Lotto is selling a dream and I buy it. Great job.

Agency: DDB, New Zealand
Executive Creative Director: Toby Talbot
Deputy Creative Director: Regan Grafton
Copywriter: Toby Talbot, Paul Hankinson
Art Director: Gavin Siakimotu, Regan Grafton
Executive Producer: Judy Thompson
Agency Producer: Chloe Sutherland
Account Team: Andrew Stephenson, Jenny Travers, Mike Richardson

Via [The Inspiration Room]

(2 votes, average: 5 out of 5)  Loading ...

Tags: DDB, Lottery, Lotto, New Zealand, Services

Vodafone Phone Insurance : Pickpocket

How far is too far? I don’t think there is any answer to this question as everything is relative. Hiring professional pickpockets to slip the flyers promoting the Vodafone insurance into people bags, purses and pockets is an innovative idea but isn’t it unethical and too invasive? Either you will love or hate the campaign but you can’t ignore it for sure and that does the job for the agency.

Agency: McCann Erickson, Romania
Creative Director: Adrian Botan
Art Director: Razvan Chifu
Copywriter: Catalin Dobre
Additional credits: Alexandru Platon
Published: August 2009

Via [adsoftheworld]

(5 votes, average: 4.6 out of 5)  Loading ...

Tags: Ambient, Guerilla, Insurance, McCann Erickson, Romania, Vodafone

The Moscow News : World Trade Center

“Things hard to explain, in a language you understand.”

Agency: BBDO, Moscow
Creative Director: Andreas Toscano
Copywriter/Art Director: Andreas Toscano
Photographer: Nickolay Kvatnikov
3D and Retouching: Fiero Animals Studio

Via [scaryideas]

(2 votes, average: 4.5 out of 5)  Loading ...

Tags: BBDO, Moscow, Moscow News

DHL : Turning Page

A piece of transparent PVC paper will be placed into a magazine and will be printed a DHL worker on both side. Therefore, when you turn the paper the worker can deliver the express mail to no matter Chinese or Japanese customers. By doing this, the fast and reliable international express mail service can be embodied.

Agency: Shanghai J&J Advertising, China
Creative Director: Aaron Cheng
Copywriter: Chen Rui

Via [scaryideas]

(2 votes, average: 4 out of 5)  Loading ...

Tags: DHL, Professional Services, Shanghai J&J Advertising

Discovery Channel : Man Vs Wild

“Don’t just stay alive. Be alive.”

Born Edward Michael Grylls. Earned a black belt in Shotokan karate as a teenager. Member of the United Kingdom Special Forces. Lived through a broken back after a freefall parachuting accident. 18 months later became youngest Brit to summit Mt. Everest. Endured 125 degree and -55 degree temperatures. Survived in all 7 continents. Returned to filming 2 months after breaking his shoulder in Antarctica. Has sons named Jesse, Marmaduke, and Huckleberry. Consumes raw zebra, rats, piranha and water from elephant crap.

Agency: Discovery Channel
Creative Director: Stefan Poulos
Art Director: Christian Williams
Copywriter: Andrew Heckel
Illustrator: Jason Gamm

(1 votes, average: 3 out of 5)  Loading ...

Tags: Discovery, Edward Michael Grylls, Man Vs Wild, Television