Cocco’s Cafe : John Lennon
September 8, 2008 – 9:55 am by Bibhuti | No Comments »
“The power of conversation.”
Via [qbn]
   (2 votes, average: 2.5 out of 5) Loading ... |
Books and Beyond : Present sir
September 8, 2008 – 9:48 am by Bibhuti | No Comments »
Agency: Rediffusion DYR, Kolkata, India
Creative Director: Anandaroop Ghosh
Art Directors: Piyash Ghosh, Siddhartha Sankar Ray
Copywriters: Sujoy Roy, Angad Singh
Brand Team: Abhishek Sharma, Sneha Mishra
Via [adsoftheworld]
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(1 votes, average: 3 out of 5) Loading ... |
Idea Cellular : Surat Railway Station
September 7, 2008 – 10:36 am by Bibhuti | No Comments »
Agency: 141 Wall Street/Proactive In & Out Advertising
Idea Cellular painted the whole Surat Railway Station yellow with ads on all available kiosks, backlit glow boxes and frontlit signboards. Every possible ad spots in the station were bought by Idea for a year at Rs 6 lakh per month. This is probably the first time any big station has been taken over by a single company splashing its ads. You can ignore one or two ad spots, but how to escape the entire station. This did generate curiosity among people and some even suggesting to call it Idea Railway Station.
Via [afaqs]
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(1 votes, average: 4 out of 5) Loading ... |
Jim : Window Cleaner
September 7, 2008 – 3:23 am by Bibhuti | No Comments »
“If you can read this, I have done a good job.”
Via [ChiquiAds]
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(2 votes, average: 4 out of 5) Loading ... |
Media Books Bookstore
September 6, 2008 – 6:45 am by Bibhuti | No Comments »
“Books give you answers.”
Agency: Leo Burnett, Lisbon, Portugal
Creative Director: Fernando Bellotti
Copywriter: Chacho Puebla
Art Director: Bruno Ribeiro
Account Supervisor: Pedro Santana
Advertiser’s Supervisor: Carla Pinheiro
Via [adsoftheworld]
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(1 votes, average: 5 out of 5) Loading ... |
Career Junction : Grocery
August 28, 2008 – 12:31 pm by Bibhuti | No Comments »
“Put your skills to better use.”
Agency: TBWA\RAAD Middle East, Dubai, UAE
Creative Director: Nirmal Diwadkar
Copywriter: Abraham Varughese
Art Director: Sakib Afridi, Amritraj Gupta, Rishi Chanana
Photographer: Kundan Raut
Illustrator: Amritraj Gupta
Via [Ad Blog Arabia]
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(2 votes, average: 4.5 out of 5) Loading ... |
Tata Sky : Husband and Wife
August 27, 2008 – 12:42 pm by Bibhuti | No Comments »Agency: Rediffusion DY&R, India
The direct to home (DTH) war is hotting up with the entry of Reliance ADAG’s Big TV. And the signs of ad war is already visible. The new Tata Sky commerical featuring Aamir Khan highlights the alliance of Tata Group and STAR (the Sky brand, owned by the UK based British Sky Broadcasting Group, which brings to Tata Sky more than 20 years experience in satellite broadcasting).
The ad shows a husband-wife (Aamir impersonates both the husband and wife) argument over chosing the DTH connection. The wife insists on a Sky DTH for superior technology while the husband is adamant on Tata’s reliable services. And finally the husband ends the duel by revealing that Tata and Sky are married just like them to be called Tata Sky.
Nothing special about the ad but it’s a significant change in Tata Sky’s strategy to market superior technology. This has definitely to do with Big TV’s launch and the price war which will follow soon. I don’t think the common consumers are really bothered about the superior technology as long as the channels are available at less price. What do you think ?
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(2 votes, average: 4 out of 5) Loading ... |
