stern.de : Cinema

Agency: Grabarz & Partner, Hamburg, Germany
Creative Director: Ralf Heuel
Art Director: Fedja Kehl
Copywriter: Paul Von Mühlendahl
Agency Producer: Patrick Cahill
Account Supervisors: Ina Bach, Thomas Eickhoff
Advertiser’s Supervisor: Julia Duden

Challenge:

To establish stern.de as the fastest, and thus most up-to-date news website in Germany.

Medium:

Promotion and cinema ad.

Execution:

The Promotion:

In the middle of a cinema, shortly before the main feature. A pregnant woman in the audience gets contractions and starts breathing heavily. She then gets up, shouting in pain, and leaves the theatre with her husband. Only a few minutes later, an ad for stern.de is screened in the same theatre. The headline reads:”Twins born at a cinema in Hamburg.”

The Ad:

Chart and announcer:
“Now on stern.de.”

The chart is followed by a screenshot of the stern.de website with a photo showing the woman and her husband in the foyer of the cinema with newly-born twins in their arms.

Announcer:
“Twins born at a cinema in Hamburg.”

Chart and announcer:
“stern.de, News have never been this fast.”

(1 votes, average: 5 out of 5)  Loading ...

Tags: Ambient, Cinema, Guerilla, News, Portal, Stern

DefienDT Self Defense School : Face

Agency: Maruri Grey, Ecuador
Creative Directors: Gabriel Rodas, Alejandro Jimenez
Art Director: Alejandro Jimenez
Illustrator: Paco Pincay
Photographer: Jhon Arevalo

Via [adsoftheworld]

This is good. Infact, this is bloody good concept for a self defense school. Probably the defender has just joined the school, that’s why the attacker managed to flee.

(2 votes, average: 5 out of 5)  Loading ...

Tags: DefienDT, School

Sahara India Life Insurance : Gabbar

Agency: Percept Advertising, India
Director: Pushpendra Misra
Creative Consultant: Rizwan Siddiqui

I don’t remember many tv adverts for Life Insurance which don’t revolve around family and there is nothing wrong in that. After all the product is such and everyone tries to play it safe by highlighting safety, security and responsibility.

But it’s nice to see the new Sahara India Life Insurance commercial which is refreshing and humorous in it’s approach. It talks about Self Confidence and what better way to deomnstrate it than in Bollywood Ishtyle. A common man dares to take on the might of Gabbar Singh - The alltime powerful dacoit of Indian Cinema after taking Sahara India Life Insurance policy. One must appreciate the brilliant acting by the lone protagonist in the commercial. Hilarious stuff.

(2 votes, average: 4.5 out of 5)  Loading ...

Tags: Insurance, Sahara

13ème Rue : Lake

“We see crime everywhere.”

Agency: BETC Eurorscg, Paris, France
Creative Director: Stéphane Xiberras
Art Director: Rémy Tricot
Copywriter: Olivier Couradjut
Photographer: Cédric Delsaux

Via [adsoftheworld]

This is a campaign for 13th Street (13ème Rue or Calle 13), a television channel specialising in action and suspence shows and movies. Use of such a serene visual works brilliantly with the copy “We see crime everywhere“. Great concept and photography!!

(2 votes, average: 4.5 out of 5)  Loading ...

Tags: 13ème Rue, 13th Street, Crime, Suspense, Television Channel

Ambient Campaign for Martial Arts School

This has to be one of the cleverest ambient campaign. Perfect placement. I am not aware of the agency who did it or the school for which it is done. If anyone has any information then please let us know.

(4 votes, average: 5 out of 5)  Loading ...

Tags: Ambient, Guerilla, Martial

Vodafone : Chhota Credit

Agency: O&M, India

Humans are more likeable than Pugs!! You don’t need a better proof than this. This Vodafone ad is a welcome break from the hutchy pug (or shall we say vody pug). The pug campaign was great but it somehow lost it freshness over the period of time.

This ad does a ‘Taare Zameen Par’ in just few seconds. It’s almost nostalgic and makes you feel happy. I don’t know about kids these days, but in our days we used to use fountain pens. Ahh those exams, teacher collecting answer sheets, just few seconds to complete all the questions; such an amazing feeling now to remember those days.

The great thing about the ad is the story telling which makes you relate to this innovative new feature of Chhota Credit. The setup of central or government school feel will appeal to the common people who mostly use the prepaid service. And not to forget the mesmerizing humming in the background.

A standing ovation to Vodafone and O&M guys from adoholik team for refreshing our memories.

(5 votes, average: 5 out of 5)  Loading ...

Tags: Mobile, Vodafone

Pacific Airlines : Sale

“The sky has never been cheaper. Visit www.pacificairlines.com”

Agency: Saatchi & Saatchi, Vietnam

(4 votes, average: 4 out of 5)  Loading ...

Tags: airlines, Outdoor, Pacific Airlines