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Monster : Job Portal

November 15, 2007 – 11:06 am by Bibhuti | No Comments »

monster.jpg

Agency: McCann Erickson, India
Copy: Pia Roy, Art: Chetan Rao

Guerilla marketing is more about matching wits than matching budgets and this demands genuine creativity to be effective. In this campaign a sticker is pasted on the cars and bikes telling the owners to upgrade job and get themseleves a better car. I hope they take care not to put this sticker on Bentley of Mukesh Ambani. Nice work.

Sucks - Why the Hell it was Created!Average - Okie Dokie!Good - But Can be Better!Pretty Good - Makes a Mark!Class Act - Simply Superb! (2 votes, average: 4 out of 5)
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Kingfisher Airlines

November 15, 2007 – 10:48 am by Bibhuti | No Comments »

kingfisher_airlines2.jpg

Agency: Equus Red Cell

Assume that Kingfisher only allows men and you may like this campaign. The copy is nicely written though not sure if you will get “Little touches” as claimed. The philosophy of Good Times by Kingfisher is reflected in this ad.

Sucks - Why the Hell it was Created!Average - Okie Dokie!Good - But Can be Better!Pretty Good - Makes a Mark!Class Act - Simply Superb! (3 votes, average: 2.67 out of 5)
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Idea Cellular

October 9, 2007 – 5:38 am by Bibhuti | No Comments »

How about solving the problem of caste and religion in 60s ? This tvc does that precisely. The village ‘Sarpanch’ played by bollywood star Abhishek Bachhan provides this unique idea that everyone has a number and not name. Idea is trying to penetrate to rural consumers and this ad is a step in that direction. Though it doesn’t really tell much about the brand USP, it works due to the creative treatment and execution.

Sucks - Why the Hell it was Created!Average - Okie Dokie!Good - But Can be Better!Pretty Good - Makes a Mark!Class Act - Simply Superb! (4 votes, average: 3.5 out of 5)
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Reader’s Book Shop

September 29, 2007 – 12:53 pm by Bibhuti | No Comments »

gandhi

Advertising Agency: O&M Mumbai, India
Executive Creative Director : Piyush Pandey
Creative Director : Sumanto Chattopadhyay
Art Director: Heerai Desai,Manasai Kotian
Copy Writer : Sukesh Nayak,Hermant Sharma,Pratap Manohar

Sucks - Why the Hell it was Created!Average - Okie Dokie!Good - But Can be Better!Pretty Good - Makes a Mark!Class Act - Simply Superb! (2 votes, average: 3 out of 5)
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Unitech Air : Tallest Building

September 29, 2007 – 12:52 pm by Bibhuti | 2 Comments »

unitech

Advertising Agency: JWT New Delhi, India
Executive Creative Director : Rohit Ohri
Creative Director : Arindam Sengupta
Art Director: Jagjit Singh
Copy Writer : Rondeep Gogoi

Sucks - Why the Hell it was Created!Average - Okie Dokie!Good - But Can be Better!Pretty Good - Makes a Mark!Class Act - Simply Superb! (1 votes, average: 4 out of 5)
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Fedex Express

September 17, 2007 – 11:34 am by Bibhuti | No Comments »

fedex

fedex

fedex

fedex

fedex

Creative: Nicholas Tasker

Sucks - Why the Hell it was Created!Average - Okie Dokie!Good - But Can be Better!Pretty Good - Makes a Mark!Class Act - Simply Superb! (3 votes, average: 5 out of 5)
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Kershaw Leonard Recruitment Agency

September 13, 2007 – 2:48 pm by Bibhuti | No Comments »

Kershaw

Creative Agency: Expression, Dubai
Creative Director: Amelia Smit

Sucks - Why the Hell it was Created!Average - Okie Dokie!Good - But Can be Better!Pretty Good - Makes a Mark!Class Act - Simply Superb! (1 votes, average: 4 out of 5)
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