adidas : Gills
March 1, 2011 – 10:33 am by Bibhuti | 1 Comment »
“Impossible is nothing.”
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Puma : Love Run
February 19, 2011 – 3:44 am by Bibhuti | 2 Comments »
“Meet someone fit.”
Agency: Ogilvy, Melbourne, Australia
Executive Creative Director: Michael Knox
Art Director: James Barkley
Copywriter: Lenna Boland
Photographer: Cameron Grayson
Retoucher: Steve Simmonds
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(1 votes, average: 4 out of 5) Loading ... |
Football Resistance : Split Personality
February 17, 2011 – 1:54 pm by Bibhuti | 1 Comment »
On June 18th, 2006 a collective of football fans, journalists and advertisers issued a call to fight violence and racism in soccer through the operation “Football Résistance”. This year CLM BBDO is speaking out again with a new campaign entitled Split Personality. Carried by the magazine So Foot, the campaign spotlights the phenomenon of split personalities to raise football supporters’ awareness of violence and racism on the terraces.
Agency: CLM BBDO, Boulogne-Billancourt, France
Chief Creative Directors: Gilles Fitcheberg, Jean-François Sacco
Art Director: Cédric Moutaud
Copywriter: Vincent Pedrocchi
Photographer: Louis David Najar
Account Manager: Sacha Lacroix
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(2 votes, average: 2 out of 5) Loading ... |
ICC Cricket World Cup 2011 Advertisements
February 15, 2011 – 11:36 am by Bibhuti | 2 Comments »The buzz is in the air, after all it’s Cricket World Cup 2011 and that too being played in the Indian subcontinent. The Indian news channels have gone crazy and are running special programs in prime time featuring all the past greats talking and analyzing every little details. You can’t really blame them as money talks.
India is a cricket crazy nation and roughly 70% of the global revenues from the game is generated from Indian advertisers and sponsors. With the TRP of the cricket matches being so high and Indian players being treated as rock stars by people, it’s not surprising that all the brands invest so heavily in advertisements. Also, I think the game of Cricket is tailor-made for TV advertisements. No other game in the world can probably give 1-2 minutes break for broadcasting ads every 5-6 minutes at the end of each over.
The real game begins on 19th Feb but the game of promotion and marketing has already started. Here is a collection of cute world cup mascot Stumpy the elephant, official theme song & promo and some print & TV commercials.
 (2 votes, average: 4.5 out of 5) Loading ... |
Orange Sport : Flood Lights
February 3, 2011 – 12:38 pm by Bibhuti | No Comments »
“Sports are moving in.”
Agency: Publicis Conseil, Paris, France
Creative Directors: Olivier Desmettre, Fabice Delacourt
Art Director: Raphael Halin
Copywriter: Benjamin Sanial
Assistant : Yves Sarhadian
Photographer: Ronan Merot
Retoucher / 3D: Asile
Account Managers: Alice Pigeon, Céline Veyrard
Published: December 2010
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(2 votes, average: 4 out of 5) Loading ... |
