ICC Cricket World Cup 2011 : Sachin

“Khelo dil se.”

As a country we love to love Sachin. No other person in the history of India can boast of such unconditional adulation coming from kids to grown ups to everyone. He has been entertaining us for last two decades and has been a perfect role model.

Although we have been saying that he is in last leg of his career for last few years now, World Cup 2011 is most likely to be his last World Cup. This one victory is missing from his crown and nobody wants it more badly than him. He almost single handedly won it in 2003, but it was not meant to be and final was a disaster. Cricket is a team sports and no one player can win the tournament for you which some critics don’t seem to understand. Regardless of the result of 2011 world cup, Sachin will remain the greatest entertainer who has given us reasons to celebrate and elevate from our boring, monotonous lives many a times.

This recent tv commercial showing kids preparing Sachin’s kit and getting him ready for the match is so beautiful and cute. The expression of love and awe in the face of kids is also the feeling of every Indian for Sachin.

Thank you Sachin.

Agency : Ogilvy & Mather, India

(2 votes, average: 3.5 out of 5)  Loading ...

Tags: Cricket, ICC, India, Ogilvy & Mather, Sachin, Sports, World Cup 2011

Swedish Tennis Veterans : Tennis Ball

Agency: Volt, Sweden
Copywriter: Jens Thelfer
Art Directors: Joakim Söderqvist, Alexander Hansen
Photographer: Lasse Kärkkäinen
Final Art: Åsa Stjärnquist/Staffan Kjellvestad
Account Manager: Louise Wallgren

(1 votes, average: 3 out of 5)  Loading ...

Tags: Outdoor, Sweden, Tennis, Volt

France Telecom : Goal

“Football gets people talking.”

Agency: CLM BBDO, France
Creative Director: Anne de Maupeou
Art Director: Vincent Behaeghel
Copywriter: Bernard Naville
Film Director: Peter Smillie of Smillie Films
Published: 1998
Awards: Cannes Gold, 1999

(3 votes, average: 4.33 out of 5)  Loading ...

Tags: Cannes Lions, CLM BBDO, Football, France, telecom

The Ashes 2010 : Big Ben

The Ashes series played between England and Australia is probably the most celebrated cricket rivalry and dates back to 1882. The only other rivalry which can match the passion and intensity is Ind Vs Pak. Until few years back The Ashes used to be just a formality where England was whipped mercilessly by Australia. With great players like Warne, McGrath, Gilchrist, Hayden hanging their boots, the gap has diminished and England looks rather more potent currently to retain the urn.

As always the first salvo is already fired by Australia. Images of captain Ricky Ponting and his deputy Michael Clarke were projected onto the clock tower early on Thursday morning as part of an advertising campaign ahead of the opening Test in Brisbane on Nov 25. The images were accompanied by the words: “Don’t forget to pack the urn - bringontheashes.com”.

“Winning the urn back from our age-old rival is the most prized achievement for Australians and we just wanted to send them a reminder not to leave the urn behind,” Ponting said. “Our message is clear - we’re prepared and we’re ready, so bring on the Ashes.

(1 votes, average: 3 out of 5)  Loading ...

Tags: Big Ben, Cricket, Outdoor, The Ashes

Nike : Write the Future

What better time than now to launch this beautiful campaign when FIFA World Cup is approaching fast. Nike is unveiling an action-packed film that brings together some of the world’s greatest players to inspire soccer lovers and sports fans around the world. The epic three-minute film, “Write the Future,” takes people on a journey that dramatically captures that one moment when headlines are written - from a single pass or one strike that brings a nation eternal happiness, while bringing others to their knees.

The film, directed by renowned Hollywood director and producer Alejandro G. Iñarritu (21 Grams, Babel), features some of the world’s best players, including Cristiano Ronaldo, Didier Drogba, Wayne Rooney, Fabio Cannavaro, Franck Ribery, Andres Iniesta, Cesc Fabregas, Theo Walcott, Patrice Evra, Gerard Pique, Ronaldinho, Landon Donovan, Tim Howard and Thiago Silva. Special guest cameos are made by tennis legend Roger Federer, basketball superstar Kobe Bryant and Homer Simpson.

Agency: Wieden + Kennedy, Amsterdam, The Nederlands
Creative Director: Mark Bernath, Eric Quennoy
Art Director: Stuart Harkness, Freddie Powell
Copywriter: Freddie Powell, Stuart Harkness
Producer: Elissa Singstock
Producer: Olivier Klonhammer
Executive Creative Director: Jeff Kling
Head of Broadcast: Erik Verheijen
Production Company: Mokkumercials – Amsterdam
Production Company: Independent Films – London
Director: Alejandro Gonzalez Inarritu, Stuart Harkness, Pablo Casacuberto
Director of Photography: Jeroen van der Poel
VFX Company: The Mill

(2 votes, average: 3 out of 5)  Loading ...

Tags: Amsterdam, FIFA World Cup, Kennedy, Nike, Soccer, Sports, The Nederlands, TVC, Wieden