Business Card for Radio Presenter
September 29, 2011 – 12:06 pm by Bibhuti | No Comments »
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IKEA Bedroom : YouTube & Facebook
August 28, 2011 – 5:07 am by Bibhuti | No Comments »
Social media is the buzz word for quite some time now and everyone is trying to cash in on it. IKEA is not far behind and they have launched an innovative personalised 3D showroom facility on YouTube using information drawn from the Facebook profiles of viewers. It’s not the first time that any brand has collaborated with YouTube. Earlier Volkswagen’s Black Beetle commercial was given some special treatment on YouTube. But this is a step forward to integrate with Facebook.
Visitors to youtube.com/IKEAUK are shown an IKEA bedroom designed to perfectly suit them based on their own Facebook information and living situation. IKEA has even gone to the trouble of hanging photos of customers’ loved ones on the walls to ensure they really do experience their perfect bedroom environment. Other features in the 3D showroom include the ability to see detailed product information and to click through to IKEA.co.uk to purchase any home furnishings featured within the bedroom.
The IKEA UK Youtube channel has one video, “Everything You Need To Go Happy To Bed”, featuring a couple’s pillow fight.
Via [The Inspiration Room]
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Coffee Cup Calendar
August 19, 2011 – 1:11 pm by Bibhuti | 1 Comment »
The Creation Gallery in Ginza, Tokyo, has an exhibition at the end of each year where they ask a couple of hundred designers from around the world to design or decorate a product. This coffee cup calendar was designed by Takeshi Nishioka.
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Marlboro : Video Advertising In Playboy
June 13, 2011 – 11:49 am by Bibhuti | No Comments »This is at least a new for me; Video advertising in a magazine. Sometime back Volkswagen Vento had created a buzz in India by doing a “talking ad” in a leading newspaper. This is going a step beyond than that.
Promotional video for Marlboro will be shown on four-inch screen and accompanied by sound in between the pages of the June issue of Russian Playboy. Apparently this is not the first time it has been done. In Russia video advertising appeared in 2010 for the first time. In the December issue of Vogue magazine was posted roller Martini Gold from Bacardi. The technology of Video in Print advertising was developed by American corporation Americhip.
Via [adme]
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Amnesty International : Innocent and Guilty
June 1, 2011 – 1:26 pm by Bibhuti | No Comments »
Agency: Colenso BBDO, Auckland, New Zealand
Account Director: Ruth Blair
Executive Creative Director: Nick Worthington
Art Director: Sarah Frizzell
Copywriter: Tom Paine
Agency Producer: Rob Linkhorn
Retoucher: Carl Baker
Photographer: Mat Baker
Retoucher: Kevin Hyde
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