Banana Packaging
March 4, 2010 – 2:20 pm by Bibhuti | No Comments »
Creation : Naoto Fukasawa, Japan
  (2 votes, average: 4.5 out of 5) Loading ... |
One In Nine : Cancer Horoscope
February 10, 2010 – 1:38 pm by Bibhuti | No Comments »
“Early detection of cancer can save lives.”
The Idea
In order to raise awareness for breast cancer they initiated a cooperation
with several daily newspapers and went up with the campaign “One in Nine”.
They took the horoscope page and moved the reading for the Cancer sign
several pages back, so that the reader would discover the cancer horoscope
earlier than usual. The campaign was signed with “Early detection of cancer
can save lives. Get yourself tested”.
About “One In Nine”
“One in Nine” is a non-profit organization that is dedicated to raising public
awareness of breast cancer, and to the promotion of the topic of breast
health in Israel. Statistics indicate that one in every nine women in Israel
will be forced to cope with breast cancer during her lifetime. “One in Nine”
offers a broad range of services to women fighting breast cancer and to
their families, while simultaneously carrying out widespread activities that
help break the silence surrounding the disease.
It seems to be one of those too intelligent ad which is too easily ignored by
common people. Although this is published in newspapers, I think it has more
potential to spread virally.
Agency: McCann Erickson, Tel Aviv, Israel
VP Creative: Eldad Weinberger
Creative Directors: Ido Ben Dor, Sigal Abudy, Meiran Pachman
Art Director: Guy Laufer
Copywriter: Ido Mymon
VP Accounts: Hagar Barzelai
Account Supervisor: Alona Dekel
Published: October 2009
Via [adsoftheworld]
 (2 votes, average: 4 out of 5) Loading ... |
Vanarai Foundation : Water Waste
February 2, 2010 – 1:55 pm by Bibhuti | No Comments »
Agency: McCann Worldgroup, Mumbai, India
Regional Executive Creative Director: Prasoon Joshi
Executive Creative Director: Ryan Menezes
Art Director: Sandip Gaikwad, Milind Palav
Copywriter: Lolita D’souza
Photographer: Saish Kambli
Via [ibelieveinadv]
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(2 votes, average: 4 out of 5) Loading ... |
11 Innovative Business Cards
January 10, 2010 – 5:08 am by Bibhuti | 2 Comments »I am not so sure about love at first sight but I am damn sure about the
impact of first impression in any field and more so in marketing. It’s a
war out there in market where most of the brands more or less provide
the same features or services. The thing that decides the winner is the
marketing strategy which can make people curious enough to first read
the advertisement and the product features are automatically covered
later in the process. That’s where an innovative and inquisitive business
card can play an important role in attacking the subconscious mind of
consumers. Business cards might be an ancient tool of marketing but if
done creatively can still give good returns. Here is a collection of some
cool and innovative business cards.
What can be better than giving away business cards having ‘wet’ effect
for a diving instructor? Simple and striking.
A business card for a dentist, made of metal and a corner bitten off. Not
sure how cost effective it is but definitely eye catching.
Why not make the business card itself “Sundial” if the client is an antique
watch collector. Not bad, not bad at all.
A calibrated business card for a builder. Smart.
Your paint coming off? No worries, you have Agrie Paint Services.
The first rule of wilderness survival is preparation. That’s why BC Adventure
wanted to make sure everyone who stepped through their door left at least
a little more prepared for the wild. Made from organic beef jerky this laser
etched card is good to eat for up to a year in case you find yourself stuck
in a precarious situation.
The business card was stamped using lemon juice as ink, however the
only visible copy on the card is ‘grill me’. After grilling the card against
fire, the scientific effect between heat and lemon juice will cause the
stamped message to appear. The message is the name and contact
detail of a steak resturant called BKK grill.
A business card made of sandpaper to create a unique brand identity of
Finishing school.
Breaking is always easy but how to break with minimum damage and
maximun gain? Well, you have the specialised divorce laywers for that.
Perforated business card demonstrating the expertise of breaking.
Give a little taste of what will follow later. Expandable rubber is used to
make the business card for personal trainer and you need to use your
strength to read the number.
The old is new now. A brilliant idea to reuse old business card for a second
hand shop.
Via [adsoftheworld/creativebits]
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(2 votes, average: 4 out of 5) Loading ... |
Mixtape Generation : Business Card
September 18, 2009 – 12:33 pm by Bibhuti | No Comments »
Via [adgoodness]
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(2 votes, average: 4.5 out of 5) Loading ... |
The Sydney Morning Herald : Cymbals
August 27, 2009 – 1:10 pm by Bibhuti | No Comments »
TequilaWhybin TBWA, Sydney promotes the CD give away in The Sydney Morning Herald of performances by The Sydney Symphony Orchestra.
Agency: TEQUILA\WHYBIN\TBWA, Sydney, Australia
Executive Creative Director: Garry Horner
Creative Director: Matt Kemsley
Art Director: Janelle Shearer
Copywriter: Joe Craig
Producer: Jessie Williams
Photographer: Josh Evans
Retoucher: Chris Mawson
Via [ibelieveinadv]
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(2 votes, average: 3.5 out of 5) Loading ... |
Agrie Paint Services : Business Card
August 15, 2009 – 5:13 am by Bibhuti | 1 Comment »
Agency: Extreme Group, Toronto, Canada
Creative Director: Shawn King
Associate Creative Director: Matt Syberg-Olsen
Art Directors: JP Gravina, Brendan Sack
Copywriters: Brendan Sack, JP Gravina
Account Director: Mike Bevacqua
Via [adsoftheworld]
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(3 votes, average: 4.67 out of 5) Loading ... |
