Dawn Wet Newspaper : Flood Relief

To raise funds for millions of people who continue to be affected by devastating floods in Pakistan, the country’s largest English paper, Dawn, delivered a soaking wet newspaper to a select upper-income subscriber list.

The call-to-action was on the back side of the belly band which gave instructions on how to donate to the cause set up by the newspaper itself:Dawn Relief.

Agency: IAL Saatchi & Saatchi, Pakistan
Chief Creative Officer: Ali Mumtaz
Creative Director: Alia Chughtai
Copywriter: Ali Mumtaz
Photographer: Amean J

(1 votes, average: 3 out of 5)  Loading ...

Tags: Ambient, Dawn, Guerilla, IAL, Pakistan, Public Awareness, Saatchi & Saatchi

Mineralbrunnen Bad Liebenzell Water : Slim

Agency: Grabarz & Partner, Hamburg, Germany
Creative Director: Djik Ouchiian, Martin Grass
Executive Creative Director: Ralf Heuel
Copywriter: Andreas Schriewer
Art Director: Thorsten Sievering
Others: Production: Karlotta Ahrens, Retouching: Andrea Meyerdierks

(1 votes, average: 4 out of 5)  Loading ...

Tags: Ambient, Beverage, Germany, Grabarz & Partner, Guerilla, Interactive, Water

Delta Generali Insurance : Loyalty Test Envelope

In Serbia, specific blue envelopes have been used as court or military invitations for years; during the wartime in early 90’s even as requests to join the army. As those governmental envelopes need to be handed personally and signed by the person who receives it, many people avoided it by all means. Over the years, blue envelopes naturally became a “test” of honesty, loyalty, legalism and respect for the law.

As they knew these facts, they used it to solve very specific problem of our client Delta Generali: They needed to narrow extremely long list of candidates for a financial manager in their company. They sent the interview invitations inside those envelopes to all the candidates, knowing that only the most loyal and honest candidates will accept it and show up for the interview.

Agency: McCann Erickson Belgrade, Serbia
Creative Directors: Jana Savic Rastovac, Vladimir Cosic
Art Director: Marko Prokic
Creative Coaching: Yaniv Mlinarski
Published: August 2010

(1 votes, average: 3 out of 5)  Loading ...

Tags: Delta Generali, Direct Marketing, Financial Services, Insurance, McCann Erickson, Serbia

Volkswagen Vento : Audio Meets Print

Surprise and get noticed. Well, everybody knows that but how many can implement it to their advantage. The last thing someone would be expecting early in the morning is to read or should I say hear a “talking ad” in their daily newspaper. But, that’s what precisely done by Volkswagen Vento in association with two leading Indian newspapers—The Hindu and The Times of India.

As the page is opened a light-sensitive speaker weighing no more than a mere 10-15 grams and stuck on the extreme left panel in the advertisement cries out the following in a loop:

“Best in class German engineering is here. The new Volkswagen Vento. Built with great care and highly innovative features. Perhaps that’s why it breaks the hearts of our engineers to watch it drive away.

“Volkswagen. Das Auto.”

Talking advertisements might have been done before but not sure if in such mega scale with daily newspapers of the size and reach of TOI and Hindu. I wonder how much would have been the cost for this campaign. With everyone talking and social networking sites buzzing, it’s worth it.

Via [Mind At Work]

(1 votes, average: 5 out of 5)  Loading ...

Tags: Automotive, Direct Marketing, India, Vento, Volkswagen

Canadian Red Cross : Flood

“Don’t let hope get washed away. We are on the ground, providing aid to flood victims in Pakistan. And we need your support.”

Agency: Cossette, Montreal, Canada
Vice-Président Creative Head: Michel De Lauw
Creative Director: Jonathan Rouxel
Art Director: Jonathan Rouxel
Copywriter: Amy Maloney
Illustrator: Mario Berthiaume

Via [ibelieveinadv]

(2 votes, average: 3.5 out of 5)  Loading ...

Tags: Canada, Cossette, Public Awareness, Red Cross