Marlboro : Video Advertising In Playboy

This is at least a new for me; Video advertising in a magazine. Sometime back Volkswagen Vento had created a buzz in India by doing a “talking ad” in a leading newspaper. This is going a step beyond than that.

Promotional video for Marlboro will be shown on four-inch screen and accompanied by sound in between the pages of the June issue of Russian Playboy. Apparently this is not the first time it has been done. In Russia video advertising appeared in 2010 for the first time. In the December issue of Vogue magazine was posted roller Martini Gold from Bacardi. The technology of Video in Print advertising was developed by American corporation Americhip.

Via [adme]

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Tags: Cigarette, Marlboro, Playboy, Tobacco

Amnesty International : Innocent and Guilty

Agency: Colenso BBDO, Auckland, New Zealand
Account Director: Ruth Blair
Executive Creative Director: Nick Worthington
Art Director: Sarah Frizzell
Copywriter: Tom Paine
Agency Producer: Rob Linkhorn
Retoucher: Carl Baker
Photographer: Mat Baker
Retoucher: Kevin Hyde

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Tags: Amnesty International, Colenso BBDO, New Zealand, Public Awareness

Dawn Wet Newspaper : Flood Relief

To raise funds for millions of people who continue to be affected by devastating floods in Pakistan, the country’s largest English paper, Dawn, delivered a soaking wet newspaper to a select upper-income subscriber list.

The call-to-action was on the back side of the belly band which gave instructions on how to donate to the cause set up by the newspaper itself:Dawn Relief.

Agency: IAL Saatchi & Saatchi, Pakistan
Chief Creative Officer: Ali Mumtaz
Creative Director: Alia Chughtai
Copywriter: Ali Mumtaz
Photographer: Amean J

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Tags: Ambient, Dawn, Guerilla, IAL, Pakistan, Public Awareness, Saatchi & Saatchi

Mineralbrunnen Bad Liebenzell Water : Slim

Agency: Grabarz & Partner, Hamburg, Germany
Creative Director: Djik Ouchiian, Martin Grass
Executive Creative Director: Ralf Heuel
Copywriter: Andreas Schriewer
Art Director: Thorsten Sievering
Others: Production: Karlotta Ahrens, Retouching: Andrea Meyerdierks

(1 votes, average: 4 out of 5)  Loading ...

Tags: Ambient, Beverage, Germany, Grabarz & Partner, Guerilla, Interactive, Water

Delta Generali Insurance : Loyalty Test Envelope

In Serbia, specific blue envelopes have been used as court or military invitations for years; during the wartime in early 90’s even as requests to join the army. As those governmental envelopes need to be handed personally and signed by the person who receives it, many people avoided it by all means. Over the years, blue envelopes naturally became a “test” of honesty, loyalty, legalism and respect for the law.

As they knew these facts, they used it to solve very specific problem of our client Delta Generali: They needed to narrow extremely long list of candidates for a financial manager in their company. They sent the interview invitations inside those envelopes to all the candidates, knowing that only the most loyal and honest candidates will accept it and show up for the interview.

Agency: McCann Erickson Belgrade, Serbia
Creative Directors: Jana Savic Rastovac, Vladimir Cosic
Art Director: Marko Prokic
Creative Coaching: Yaniv Mlinarski
Published: August 2010

(1 votes, average: 3 out of 5)  Loading ...

Tags: Delta Generali, Direct Marketing, Financial Services, Insurance, McCann Erickson, Serbia