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Volkswagen Vento : Audio Meets Print

September 21, 2010 – 11:30 am by Bibhuti | No Comments »

Surprise and get noticed. Well, everybody knows that but how many can implement it to their advantage. The last thing someone would be expecting early in the morning is to read or should I say hear a “talking ad” in their daily newspaper. But, that’s what precisely done by Volkswagen Vento in association with two leading Indian newspapers—The Hindu and The Times of India.

As the page is opened a light-sensitive speaker weighing no more than a mere 10-15 grams and stuck on the extreme left panel in the advertisement cries out the following in a loop:

“Best in class German engineering is here. The new Volkswagen Vento. Built with great care and highly innovative features. Perhaps that’s why it breaks the hearts of our engineers to watch it drive away.

“The new Volkswagen Vento. Crafted with so much passion, it’s hard to let it go.

“Volkswagen. Das Auto.”

Talking advertisements might have been done before but not sure if in such mega scale with daily newspapers of the size and reach of TOI and Hindu. I wonder how much would have been the cost for this campaign. With everyone talking and social networking sites buzzing, it’s worth it.

Via [Mind At Work]

(1 votes, average: 5 out of 5)

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Tags: Automotive, Direct Marketing, India, Vento, Volkswagen

Canadian Red Cross : Flood

September 3, 2010 – 1:53 pm by Bibhuti | No Comments »

“Don’t let hope get washed away. We are on the ground, providing aid to flood victims in Pakistan. And we need your support.”

Agency: Cossette, Montreal, Canada
Vice-Président Creative Head: Michel De Lauw
Creative Director: Jonathan Rouxel
Art Director: Jonathan Rouxel
Copywriter: Amy Maloney
Illustrator: Mario Berthiaume

Via [ibelieveinadv]

(3 votes, average: 3.67 out of 5)

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Tags: Canada, Cossette, Public Awareness, Red Cross

request for termite control advertisement ideas

April 24, 2010 – 11:51 am by SK | 4 Comments »

Termite control is not a topic that you will expect on a blog about advertisements. Well one of my friends and regular reader of Adoholik has been running a blog about termites pictures. He has decided to start an online termite control business. He is planning online advertisements for his business and asked me if I shall put up a word to the readers of adoholik to suggest some ideas. I am confident that while a termites business is not the most exciting topic to get creative, at least some of you may like to help him with your knowledge about advertisements.

Understanding the termite control business

Understanding the business is a critical requirement for suggesting advertisement ideas. I asked Pradeep to share the different business cases in this post. Termite control consists of 3 steps:

Termite identification The entire process starts with the house owner identifying the signs that his/ her house is under attack from termites. The existing blog about termite pictures has been doing a really good job of making people aware about how termites look.
Termite Inspection: This is the step where a professional termite control company gets involved to identify the type of termites attacking the home and extent of termite infestation. You can think of this stage as defining the scope of the project. The only difference is that termite inspection is a paid job that requires lot of skill.
Termite Control: This is the real step where the professional pest control company makes use of chemicals to get rid of termites. The proposed business is going to deal with this step. Contrary to popular belief, a lot of product differentiation in terms of type of chemical and method being used. The above two results in a wide variation in the final termite control cost as well.

If you have ideas for termite control business advertisement

You can send in your ideas to pradeep[@]termitespictures.net. Do not worry about implementation. That will be taken care of. Let hime know about cool ideas and/or other good pest control advertisements (print and video) that you might have come across ever.

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Beautiful Packaging Designs

April 3, 2010 – 1:55 pm by Bibhuti | 1 Comment »

If advertising is the first step in attracting the attention towards a brand then package design is the next step to make consumer buy the product. Packaging has to be beautiful but also should add value to the product functionally. Here are some of the examples of great design.

Humanity Fragrance

Designed by: Lance Mcgregor & Alan Iwamura, United States

Stock

Designed by: BrandyDesign, Poland

Banana Juice

Designed by: Naoto Fukasawa, Japan

Magnifique Perfume

Designed by: H5, France

Klein Constantia Grappa

Designed by: AT PACE, South Africa

Leu Wine

Designed by: Die Medienagenten, Germany

Francis Coppola The Carmine

Designed by: Stephen Faustina, United States

Pop-Up Popcorn

Designed by: Packlab, Finland

Salud Wine

Designed by: Spavilla Designs, Spain

Student Work

Designed by: Melissa Nemec

Bird on Wire

Designed by: Rhinocerosred Design, United States

Swiss Army Knife Chocolate

Designed by: Victorinox , Switzerland

Tap Water

Designed by: Racquel Youtzy, Canada

Coca-Cola - 2010 Winter Olympics

Designed by: Iconologic, United States

Red Bull Cola

Designed by: Design Friendship, United Kingdom

Beautifully handmade, the show cases contain the 17 key natural ingredients that make up the Red Bull Cola taste.

SEI Water

(No) More Sex

Designed by: Robert Daniel Nagy & Mads Jakob Poulsen, Denmark

Robert Daniel Nagy and Mads Jakob Poulsen had 24 hours to come up with this lovely concept. “This is a handy package constructed so it opens from the right to the left, revealing a simple humoristic statement as each condom is taken out (and hopefully used!). The statement simply connects ‘condoms’ with ‘having sex’,and ‘no more condoms’ meaning ‘no more sex’. The message should come across in eye level with the target group without being patronising or judgemental. Sex is fun, yet serious.”

Via [Lovely Package]

(2 votes, average: 3 out of 5)

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Tags: Design, Packaging

Vellant : The Book With 186 Co-authors

March 30, 2010 – 12:56 pm by Bibhuti | No Comments »

Assuming that every reader interprets an interesting book differently, they wanted to remind their target that reading is much more satisfying than obtaining information the fast forward way. They spread out pages of the book online, to Facebook friends, key opinion leaders and even the author himself to create a unique book, where every reader actively took part in generating its content. They created another story to the story, as seen through their own eyes. After the pages came back, they published the end result: a book with 186 coauthors and also revealed the author and the name of the book.

Agency: Mercury360, Bucharesti, Romania
Group Creative Director: Cristina Diaconescu
Art Director: Cristina Diaconescu
Copywriter: Simona Lazar
Strategic Planner: Paul Kasprovski
PR Executive: Janina Oprea
Account Executive: Catrinel Constantinescu
Published: February 2010