In a very simple but smart guerilla campaign, IKEA is promoting their two couches
“Ektorp” and “Kalstad” by strategically placing them in Paris métro stations. This is
really effective as most of the waiting passengers are more than likely to test them.
Agency: IKEA, France
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When people go out for dinner or to grab a bite they look for more than just food.
It’s the whole experience at any joint which makes a loyal customer. Burger King in
Brazil just understands that and is trying to humor the customers by putting their
face on the packaging of each serving whopper. And the message being that each
burger is made especially for each client. They have placed a hidden camera and a
video to carry out this activity. A nice effort.
Agency : Ogilvy, Brazil
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“The farm – Struggle for existence.”
Farmen (The farm) is a famous TV-show in Norway where the participants are “sent”
100 years back in time. There they have to live like they once did in 1910. To promote
the show they took a nice toilet in a restaurant and sent it 100 years back in time.
Agency: McCann, Oslo, Norway
Art Director: Geir Florhaug
Copywriter: Frank Standal Dybhavn
Account Director: Thomas Høgebøl
Project Manager: Beril Holte Rasmussen
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Agency: McCann Worldgroup, Mumbai, India
Regional Executive Creative Director: Prasoon Joshi
Executive Creative Director: Ryan Menezes
Art Director: Sandip Gaikwad, Milind Palav
Copywriter: Lolita D’souza
Photographer: Saish Kambli
Via [ibelieveinadv]
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There is an old saying; Dessperate times calls for desperate measures. Similarly,
for a problem as complex as ladmines you need out of box thinking to raise
awareness and fund to fight against it. In certain restaurants in New Zealand
the ketchup packs are created in such way that when you open it you can see
the effects of landmines.
Agency: PublicisMojo
Via [guerrilla communication]
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“To dramatize how precisely Wüsthof knives can cut an onion calendar was created, in which an onion was cut into 365 slices. Precisely as many as there are days in the year. Perfect for a tear-off calendar.”
Agency: Serviceplan, Germany
Creative Directors: Alex Schill, Matthias Harbeck, Helmut Huber, Florian Drahorad
Art Directors: Christian Sommer, Ivo Hlavac, Sören Porst
Copywriters: Nicolas Becker, Tom Hauser
Account Supervisor: Lena Inderwiesen
Photography: Layoutsatz 2000
Via [ibelieveinadv]
Production Company: Pinsker Druck & Medien
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