“Fits everywhere.”
Agency: Jung von Matt, Zurich, Switzerland
Art Director: Hisham Kharma
Copywriter: Sergio Penzo
Via [spotanatomy]
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“POSITIVE OR NEGATIVE?
You never know. Use a condom.”
Agency: Mohallem Meirelles, São Paulo, Brazil
Creative Director: Eugênio Mohallem
Art Director: Bruno Bomediano
Copywriter: Julio D’Alfonso
Photographer: Guilherme Arruda
Backlit display equipped with a timer that makes the light go on and off sequentially. It’s made of translucent material, revealing the positive image when the light is on, and the negative one when the light is off.
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The water in the money collection boxes gets closer to the young boy when more money is dropped into the container.
Agency: TBWA\Singapore
Executive Creative Director: Graham Kelly
Art Director: Simon Chew
Copywriter: Justine Lee
Via [ibelieveinadv]
The Challenge
Viet Nam has made rapid progress over the past decades. But many parts of the country have been left behind. It is estimated that nearly 17 milion children in Viet Nam (52%) have no access to save water. And the the figures are much higher in ethnic minority and remote areas.
Unicef has been working with the Vietnamese goverment to provide rural communities with greater access to safe water. It also supports the goverment in developing childfriendly water facilities for kindergartens and schools.
These ongoing aid efforts are part of UNICEF’s contribution to the Millennium Development Goal for water and sanitation: to halve, by 2015, the proportion of people without sustainable access to safe water and basic sanitation.
The Solution
UNICEF is supported entirely by voluntary funds. Because it relies on the contributions of individuals, businesses and goverments, the agency decided to help by creating a fund raising device that will reach out the well-heeled residents and tourists in Viet Nam.
At first glance it may look like a regular donation container. Except, there’s water in it. Designed to look like a cross-section of a well, the water level rises whenever a coin is donated into the container. At the top of the well is a boy symbolizing the children who need help getting access to safe water.
These collecting “wells” will be used to gather donations from visitors to UNICEF’s offices across Viet Nam, as well as locations where well-off locals and tourists gather such as boutique shops, restaurants, clubs and bars.
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Agency: Ogilvy & Mather, Hong Kong
Via [directdaily]
To demonstrate DHL’s inexplicable ability to deliver on time regardless of conditions, this outdoor piece dominated MTR escalators across Hong Kong. The areas either side and between the escalators were covered with giant bird’s-eye view of Hong Kong highway jam-packed with stationary traffic. The moving handrails then acted as a fast lane with a steady flow of little yellow DHL vans racing past.
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Agency : Mark BBDO Prague, Czech Republic
Becherovka is a traditional Czech liquor enjoyed my men and women. Long-term communication strategy of Becherovka is captured in a slogan: Get closer. That’s why our Becherovka bench is specially designed to help people do just that.
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Agency: Grabarz & Partner, Hamburg, Germany
Creative Director: Ralf Heuel
Art Director: Fedja Kehl
Copywriter: Paul Von Mühlendahl
Agency Producer: Patrick Cahill
Account Supervisors: Ina Bach, Thomas Eickhoff
Advertiser’s Supervisor: Julia Duden
Challenge:
To establish stern.de as the fastest, and thus most up-to-date news website in Germany.
Medium:
Promotion and cinema ad.
Execution:
The Promotion:
In the middle of a cinema, shortly before the main feature. A pregnant woman in the audience gets contractions and starts breathing heavily. She then gets up, shouting in pain, and leaves the theatre with her husband. Only a few minutes later, an ad for stern.de is screened in the same theatre. The headline reads:”Twins born at a cinema in Hamburg.”
The Ad:
Chart and announcer:
“Now on stern.de.”
The chart is followed by a screenshot of the stern.de website with a photo showing the woman and her husband in the foyer of the cinema with newly-born twins in their arms.
Announcer:
“Twins born at a cinema in Hamburg.”
Chart and announcer:
“stern.de, News have never been this fast.”
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“Smoking reduces the life span of a person slowly and steadily with each passing month.”
Agency: Sudler & Hennessey, Mumbai, India
Via [directdaily]
The Objective
Dr Reddy’s Respiratory Division (related to Asthma and COPD) wanted to generate awareness about the ill-effects of smoking. The task was to create something innovative that subtly authenticates the point.
The Plank
Innovative, factual and hard-hitting! The 2007 Monthly Calendar with perforation represented the idea igeniously and delicately, without offending any sentiments.
The Response
Over-whelming! The responce was so good that they were taken aback. Everyone from the doctors to the common man loved it. Most of them asked for an extra copy. The amazing part is that they have been asked to do the same calendar for the next year too, i.e. 2008.
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