Diabetes Association of Sri Lanka : Fork Spoon

Two million Sri Lankans are already reported to be suffering from Diabetes. Another two million are at risk. To create awareness around this issue, they took your average teaspoon and cut slits in it to resemble a fork. As a result, you would have used less sugar, thus decreasing blood sugar levels and the threat of suffering from Diabetes. This teaspoon was distributed across a local chain of restaurants and picked up by national television, enlightening the entire nation on its benefits and how we can prevent the risk of Diabetes.

Agency: Saatchi & Saatchi, Sri Lanka
Executive Creative Director: Eric Frank
Creative Director: Asanka Ilamperuma
Art Director: Jagath Rathna Kumara
Copywriter: Prasad Weerasekara
Photographer: Dinesh Gunaratne
Published: November 2011

(2 votes, average: 4 out of 5)  Loading ...

Tags: Ambient, Diabetes, Guerilla, Health and Beauty, Public Awareness, Saatchi & Saatchi, Sri Lanka

Dexter Season Premiere : Bus Stop Kill Room

Creative Director: Adam Kerj
Art Directors/Copywriters: Luong Lu, Usman Abdul

(2 votes, average: 4 out of 5)  Loading ...

Tags: Ambient, Dexter, Guerilla, Television

Aspirin : Bus Headache

“Aspirin Extra Strength for headaches.”

Aspirin ads were wrapped on the backs of buses all around the city of Toronto. The ads used brake lights to exaggerate the pain caused by headaches. When the buses braked, the lights lit up to highlight the throbbing pain. As Toronto is one of the worst cities for traffic, the message especially hit home for commuters stuck behind these buses.

Agency: BBDO, Canada
SVP Executive Creative Directors: Carlos Moreno, Peter Ignazi
Art Director: Jonathan Guy
Copywriter: Frank Macera
VP, Account Director: Steve Groh
Account Supervisor: Nevena Djordjevic
Production: SGL Communications

(2 votes, average: 4 out of 5)  Loading ...

Tags: Ambient, Aspirin, BBDO, Canada, Guerilla, medicine

Mercedes Benz C-350 Coupe : Fast

To highlight the power and speed of Mercedes Benz C-350 Coupe, BBDO Toronto has come up with this cool guerrilla stunt in Peter Street in Toronto. A real street scene with blurred billboard, sidewalk, street sign, mailboxes, and fire hydrant to demonstrate that it’s real fast even when parked. Of course it’s exaggeration and any car parked there will look same but then advertising is all about creating impression and selling product in whichever way you can.

Agency: BBDO, Toronto

Via [copyranter]

(2 votes, average: 4.5 out of 5)  Loading ...

Tags: Ambient, Automotive, BBDO, Benz C 350, Guerilla, Mercedes

Contrex Mineral Water : Striptease

Play with curiosity of people, engage them, entertain them and you can sell anything. Marcel, the Paris-based agency did this stunt for Nestlé’s Contrex Mineral Water following the same philosophy.

A row of random pink exercise bikes were placed in a crowded place. Out of curiosity, some women get on and pedal. The bikes power up neon wires that climb up the wall of the opposite building, where the giant neon outline of a well-toned man appears. He takes off his jacket and moves his hips to the music. The more they pedal, the more he strips. Seconds later, the man is in his briefs. When they come off too, a strategically-placed sign declares: “Bravo, you have spent 2000 calories”. The women roar with laughter then sip from the bottles of Contrex strategically placed beside the exercise bikes.

This doesn’t say anything about quality of product but still works as it increases the brand’s visibility with a dose of laughter.

Agency: Marcel, France

(1 votes, average: 4 out of 5)  Loading ...

Tags: Ambient, Beverage, Contrex, France, Guerilla, Marcel, Nestle