Casinò di Venezia : Airport

Agency: AdmCom, Italy
Creative Director: Maurizio Cinti
Art Directors: Andrea Ligi, Sergio Lelli
Copywriters: Rebecca Rossi, Silva Fedrigo

Guerilla marketing always fascinates me as it is more about matching wits than matching budgets and this demands genuine creativity. This is the ad of Casinò di Venezia where the baggage collection belt is creatively used to market the casino. Brilliant job.

(6 votes, average: 4.67 out of 5)  Loading ...

Tags: Airport, Baggage, Casino, Guerilla

Yoga Center

This advertisement for a yoga school in Hong Kong shows a yoga practitioner on the flexible arm of a drink straw. A smart,creative and cost-effective way to get attention of people.

(5 votes, average: 3.8 out of 5)  Loading ...

Tags: Drink, Fitness, Guerilla, Health, Straw, Yoga

Folgers Coffee : Manhole

A print of a coffee mug was placed on top of steaming manhole cover in New York City, USA. Holes on the print allows the steam to come out and makes it look real. The wordings around the cup says: ‘Hey, City That Never Sleeps. Wake up.” from Folgers. This must be one of the best guerilla/ambient advertisements ever made. A very creative and cost-effective campaign which is just impossible to be ignored by a passerby.

(3 votes, average: 5 out of 5)  Loading ...

Tags: Ambient, Coffee, Guerilla, Manhole, New York

Virgin Atlantic

Brilliant idea for a guerilla/ambient campaign. This will certainly make people notice and may leave a smile on their face. Any medium which can do that is a winner.

(4 votes, average: 4.5 out of 5)  Loading ...

Tags: airlines, Guerilla, Services, Virgin

Gold’s Gym

(6 votes, average: 4.67 out of 5)  Loading ...

Tags: Fat, Fit, Guerilla, Gym, Health

www.pfizer.com

How can you escape this ad? You can’t help but notice it. The agency has identified one of the best place for the guerilla campaign. Nice work.

(4 votes, average: 4 out of 5)  Loading ...

Tags: medicine, parking, pharmaceutical

Monster : Job Portal

Agency: McCann Erickson, India
Copy: Pia Roy, Art: Chetan Rao

Guerilla marketing is more about matching wits than matching budgets and this demands genuine creativity to be effective. In this campaign a sticker is pasted on the cars and bikes telling the owners to upgrade job and get themseleves a better car. I hope they take care not to put this sticker on Bentley of Mukesh Ambani. Nice work.

(2 votes, average: 4 out of 5)  Loading ...

Tags: Job, Services