stern.de : Cinema

Agency: Grabarz & Partner, Hamburg, Germany
Creative Director: Ralf Heuel
Art Director: Fedja Kehl
Copywriter: Paul Von Mühlendahl
Agency Producer: Patrick Cahill
Account Supervisors: Ina Bach, Thomas Eickhoff
Advertiser’s Supervisor: Julia Duden

Challenge:

To establish stern.de as the fastest, and thus most up-to-date news website in Germany.

Medium:

Promotion and cinema ad.

Execution:

The Promotion:

In the middle of a cinema, shortly before the main feature. A pregnant woman in the audience gets contractions and starts breathing heavily. She then gets up, shouting in pain, and leaves the theatre with her husband. Only a few minutes later, an ad for stern.de is screened in the same theatre. The headline reads:”Twins born at a cinema in Hamburg.”

The Ad:

Chart and announcer:
“Now on stern.de.”

The chart is followed by a screenshot of the stern.de website with a photo showing the woman and her husband in the foyer of the cinema with newly-born twins in their arms.

Announcer:
“Twins born at a cinema in Hamburg.”

Chart and announcer:
“stern.de, News have never been this fast.”

(1 votes, average: 5 out of 5)  Loading ...

Tags: Ambient, Cinema, Guerilla, News, Portal, Stern

Dr Reddy’s Laboratories : Calendar

“Smoking reduces the life span of a person slowly and steadily with each passing month.”

Agency: Sudler & Hennessey, Mumbai, India
Via [directdaily]

The Objective

Dr Reddy’s Respiratory Division (related to Asthma and COPD) wanted to generate awareness about the ill-effects of smoking. The task was to create something innovative that subtly authenticates the point.

The Plank

Innovative, factual and hard-hitting! The 2007 Monthly Calendar with perforation represented the idea igeniously and delicately, without offending any sentiments.

The Response

Over-whelming! The responce was so good that they were taken aback. Everyone from the doctors to the common man loved it. Most of them asked for an extra copy. The amazing part is that they have been asked to do the same calendar for the next year too, i.e. 2008.

(1 votes, average: 3 out of 5)  Loading ...

Tags: Ambient, Cigarette, Dr Reddys, Guerilla, Smoking

Halls : Fridge

(2 votes, average: 4 out of 5)  Loading ...

Tags: Ambient, Cool, Fridge, Guerilla, Halls

Blush Swimwear : Stop Nudism

Agency: Glow, Berlin, Germany
Creative Director: Johannes Krempl
Art Director: Anthony Cliff
Junior Art Directors: Jenny Wiedemann, Chriz Hodbod
Photographer: Chriz Hodbod

Via [adsoftheworld]

(4 votes, average: 3.75 out of 5)  Loading ...

Tags: Blush, lingerie, Swimwear

Ambient Campaign for Martial Arts School

This has to be one of the cleverest ambient campaign. Perfect placement. I am not aware of the agency who did it or the school for which it is done. If anyone has any information then please let us know.

(2 votes, average: 5 out of 5)  Loading ...

Tags: Ambient, Guerilla, Martial

Axe : Skunk

Agency: JWT, Cairo
Copywriter: Dina Elhawary
Art Director: Moheb Mounir
Creative Director: Hesham Ellabban
Executive Creative Director: Fady Chamaa

Via [adsilike]

OBJECTIVE
To communicate the irresistible fragrance of Axe in a relevant manner to the young hip trendsetters.

IDEA
In order to communicate the full extent of “The Axe Effect”, and create word of mouth, a DM tool was sent out along with an outdoor party invitations to trendsetters.

RESULT
Those who received the DM material shared it with friends, and as a result, word of mouth created even more hype around the idea.

(3 votes, average: 5 out of 5)  Loading ...

Tags: Ambient, Axe, deodorant, Guerilla, Health and Beauty

Luftal : Balloon

Agency: Giovanni + DraftFcb São Paulo, Brazil
Via [directdaily]

Balloons with objects inside, were offered to bar and retaurant patrons. When the balloons were popped, Luftal appeared, thus introducing the product benefit: relief from gases.

(2 votes, average: 3.5 out of 5)  Loading ...

Tags: Ambient, Gurilla, Luftal, pharmaceutical