www.pfizer.com
November 25, 2007 – 4:45 am by Bibhuti | No Comments »How can you escape this ad? You can’t help but notice it. The agency has identified one of the best place for the guerilla campaign. Nice work.
Monster : Job Portal
November 15, 2007 – 11:06 am by Bibhuti | No Comments »Agency: McCann Erickson, India
Copy: Pia Roy, Art: Chetan Rao
Guerilla marketing is more about matching wits than matching budgets and this demands genuine creativity to be effective. In this campaign a sticker is pasted on the cars and bikes telling the owners to upgrade job and get themseleves a better car. I hope they take care not to put this sticker on Bentley of Mukesh Ambani. Nice work.


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