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Right Guard : Perspiration Emergency

August 23, 2008 – 4:33 am by Bibhuti | No Comments »

Challenge

Create awareness that there is help for severe cases of perspiration and body odour in the form of Right Guard body spray. Our target group: men and women who don’t want to work up a sweat.

Strategy

On buses and trains lots of people are usually closely crammed together. That is why we installed a special kind of rescue system. In cases of perspiration emergency Right Guard was there to save everybody from unpleasant body odours. And for the more severe cases victims were able to call them on their emergency hotline to ask for free samples.

Results

The campaign caused a furore and generated a large amount of interest with an average number of 800,000 contacts during the two-week campaign. Since then over 6,500 product samples have been ordered, making it the most successful media campaign of the year.

Agency: DDB Germany, Duesseldorf
Creative Directors: Heiko Freyland, Alexander Reiss
Art Director: Michael Kittel
Copywriter: Jan Propach

Via [adsoftheworld]

(1 votes, average: 4 out of 5)

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Tags: Ambient, DDB, Deodarant, Germany, Guerilla, Right Guard

Osram : Energy Saver

August 19, 2008 – 10:56 am by Bibhuti | 2 Comments »

“Only use electricity when you need it.”

Agency: Saatchi & Saatchi, Cape Town, South Africa
Creative Director: Anton Crone
Art Director: Gareth Cohen
Copywriter: Rolf Fitschen

Via [adsoftheworld]

This outdoor idea not only embraces the media at its disposal but also gives consumers a realistic world of advice to help tackle the current energy crisis in South Africa. The execution ensures that the consumer interacts with the message when a light is triggered by a sensor as they approach the bus stop - illuminating the shelter as well as the message, which reads: “Only use electricity when you need it“.

This bus shelter is a strong reminder of how simple it is to save energy, by switching off a light when it’s not a use. And, so one of the world’s largest energy saving light bulb manufacturers, it shows that Osram is committed to educating consumers on just how easy it is to use energy.

(5 votes, average: 4 out of 5)

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Tags: Ambient, Energy, Guerilla, Osram, Saatchi & Saatchi, South Africa

Diving Instructor : Wet Business Card

August 17, 2008 – 11:29 am by Bibhuti | No Comments »

Agency: BBDO,Bangkok
Executive Creative Director: Suthisak Sucharittanonta
Creative Director: Weerachon Weeraworawit
Copywriter: Suthisak Sucharittanonta,Weerachon Weeraworawit
Art Director/Designer: Kajnarong Inpornvichitr,Raj Deepak Das
Photographer: Sitthichai Jiaranai

Challenge:
Create a business card for a diving instructor.

Solution:
Diving is a very small & niche market. This gave us the liberty to manually create the ‘wet’ effect on each card. The recepients instantly got the message about our client’s passion for diving and the fact that he was in the ocean most of the time.

Result:
The diving class was fully booked up to 4 months in advance.

(1 votes, average: 4 out of 5)

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Tags: Ambient, Business Card, Diving, Guerilla

America’s Next Top Model : Menu

August 15, 2008 – 9:04 am by Bibhuti | No Comments »

Agency: Colenso BBDO Auckland, New Zealand
Via [directdaily]

We all know that models don’t eat. Even if they say they do we don’t believe it. So to promote the series return of America’s Next Top Model, to TV3, they distributed special ‘model menus’ to popular restaurants around Auckland. Upon being seated, diners would be presented with these menus, which they would struggle and fail to pry open, as they were all glued shut. They’d then discover the show’s details displayed on the back, and be let in on the joke.

(1 votes, average: 3 out of 5)

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Tags: Ambient, Guerilla, Model, TV3, US

Toyota Corolla : Wireframe Sculpture

August 12, 2008 – 12:18 pm by Bibhuti | No Comments »

Via [guerrillacomm]

Man Vs Machine. And the winner is Benedict Radcliffe, a British artist who beats the computer hands down. This is not any animation but a real full-scale sculpture of Toyota Corolla crafted by Benedict using wire. It was commissioned by Japanese Densu Inc for advertising campaigns in the Middle East. Awesome art.

(3 votes, average: 5 out of 5)

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Tags: Ambient, Automotive, Benedict Radcliffe, Car, Corolla, Guerilla, Japan, Toyota

Kelvinator AC : Beware of Polar Bear

August 4, 2008 – 12:39 pm by Bibhuti | No Comments »

“This house is cooled by the coolest one.”

Agency: Quadrant Communications, Mumbai, India
Creative Directors: Paul Menacherry, Sachin Karle
Art Director: Prashant Chavan
Copywriter: Deepak Aswani

Via [adsoftheworld]

The Brief
To associate Kelvinator Air Conditioners with ultra cooling.

The Solution
Nameplates were designed to communicate that houses that install Kelvinator Air Conditioners have ultra cooling. So much that even polar bears be kept as pets.