“Smoking does more than what meets your eyes. Quit now.”
Agency: Grey Worldwide India, New Delhi
Copywriter: Anu Gulati
Art Director: Manoj Deb
Creative Directors: Sandipan Bhattacharyya, Manoj Deb
  (4 votes, average: 3 out of 5) Loading ... |
Agency: Saatchi & Saatchi Beirut, Lebanon
Via [directdaily]
Ariel is organizing a clothes donation campaign. As part of this campaign they thought of having an application on sliding doors in the supermarkets where the donation will take place. We see a picture of a kid wearing a thin tank top and jeans. As the doors slide open, he’s covered with a warmer sweater, showing the instant effect of the clothes donation campaign.
 (4 votes, average: 4.5 out of 5) Loading ... |
Agency: Euro RSCG, Singapore
Art Director: Wee Loi
Copywriter: Uma Rudd Chia
This ambient idea plays on the yellow safety line at above-the-ground MRT stations, wich tells people how far from the track they need to stand to be safe. A second yellow line was used to demonstrate that, with the bust-enhancing effects of Wonderbra, those who use the product need to be even farther back.
|
(7 votes, average: 4.57 out of 5) Loading ... |
“Fresh all winter.”
Agency: WAX, Calgary, Canada
Creative Director: Joe Hospodarec
Art Director: Scott Shymko
Copywriter: Nick Asik
Shortly after the first snowfall of the season, fresh apples were hung from bare trees in high traffic pedestrian areas demonstrating the availability of fresh produce throughout the winter at Galgary Farmers’ Market.
This is such a simple but brilliant idea. I wish I had done it.
|
(5 votes, average: 4.6 out of 5) Loading ... |
Agency: JWT Sydney, Australia
Executive Creative Directors: Jay Benjamin, Andy DiLallo
Art Directors / Copywriter: A. Chris Moreira, Mark Schöller
Illustrators: Helena Braddock, Lee Turner
Agency Producer: Gerri Hamill
Creative Services Manager: Graeme de Vallance
Account Service: Peter Bosilkovski
Via [adsoftheworld]
The superior quality of Schick Quattro blades ensure exceptional smoothness. To demonstrate this, we fitted a ice resurfacer at Sydney’s largest ice arena with a giant Schick Quattro razor.
Guerilla marketing is more about matching wits than matching budgets. This is what called a brilliant placement and I am not talking about a cricket shot but the giant Schick Quattro razor.
|
(7 votes, average: 4.43 out of 5) Loading ... |
Agency: Publicis, Taiwan
Creative Director: JC
Art Director: Tom Huang
Via [adsoftheworld]
Once the key card, which has a sticker of two #4 VERTA batteries on it, is inserted, the entire room’s electricity power will be turned on, creating this magical effect as if the whole room’s electricity came from those two little but powerful batteries.
Quite an innovative ambient campaign for battery. Just have a little doubt if tired travellers are going to notice, make the connect and appreciate it. Nevertheless, very original.
|
(3 votes, average: 3 out of 5) Loading ... |
Agency: PAGÉSBBDO, Dominican Republic
|
(3 votes, average: 3 out of 5) Loading ... |
|
