Weider-Tera Fitness Club : Expander
March 15, 2008 – 1:23 pm by Bibhuti | No Comments »Agency: Guangdong Advtising, Beijing, China
Creative Director: Yang Fan
Art Directors: Yang Fan, Chen Lei, Wang Chao
Copywriter: Amanda Huang, Yang Meng, Ma Jia
Via[adsoftheworld]
The expander was sent to club members with a message ‘Don’t give up halfway.’ A clever idea to convey the message that the club will make them thinner and taller.


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