McDonald’s Fries : Fry Lights

November 23, 2011 – 1:24 pm by Bibhuti | No Comments »

Best Fries on the Planet campaign is a multi-tiered, non-traditional consumer engagement plan designed to embrace and leverage a truly beloved and revered icon: McDonald’s Fries—a product that symbolises the best of quality in the industry and builds both the McDonald’s brand and its business (96% of fry sales don’t leave McDonald’s alone). From now until Dec. 8, 2011, the sky will be lit up by “Fry Lights” on Clark and Ontario streets to lead you to the golden arches, and will be viewable from up to three miles away.

Agency: Leo Burnett, USA

(2 votes, average: 4 out of 5)

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Tags: Food, Leo Burnett, McDonalds, Outdoor, USA

Contrex Mineral Water : Striptease

October 20, 2011 – 11:20 am by Bibhuti | No Comments »

Play with curiosity of people, engage them, entertain them and you can sell anything. Marcel, the Paris-based agency did this stunt for Nestlé’s Contrex Mineral Water following the same philosophy.

A row of random pink exercise bikes were placed in a crowded place. Out of curiosity, some women get on and pedal. The bikes power up neon wires that climb up the wall of the opposite building, where the giant neon outline of a well-toned man appears. He takes off his jacket and moves his hips to the music. The more they pedal, the more he strips. Seconds later, the man is in his briefs. When they come off too, a strategically-placed sign declares: “Bravo, you have spent 2000 calories”. The women roar with laughter then sip from the bottles of Contrex strategically placed beside the exercise bikes.

This doesn’t say anything about quality of product but still works as it increases the brand’s visibility with a dose of laughter.

Agency: Marcel, France