Amul : The Taste of India

“Abhinav Bindra’s historic victory winning Olympic gold medal in 10-meter air rifle, an individual event in Beijing, China does India proud.”

“Beijing Olympics 2008 big sporting event at the National Stadium better known as Bird’s Nest in Beijing, China.”

“New Indian Hindi Entertainment Channel `colors –ViaCOM 18’ presents serial ‘FEAR FACTOR KHATRON KE KHILADI’.”

Via [Amul]

(1 votes, average: 3 out of 5)  Loading ...

Tags: Amul, Butter, India, Olympics

Osram : Energy Saver

“Only use electricity when you need it.”

Agency: Saatchi & Saatchi, Cape Town, South Africa
Creative Director: Anton Crone
Art Director: Gareth Cohen
Copywriter: Rolf Fitschen

Via [adsoftheworld]

This outdoor idea not only embraces the media at its disposal but also gives consumers a realistic world of advice to help tackle the current energy crisis in South Africa. The execution ensures that the consumer interacts with the message when a light is triggered by a sensor as they approach the bus stop - illuminating the shelter as well as the message, which reads: “Only use electricity when you need it“.

This bus shelter is a strong reminder of how simple it is to save energy, by switching off a light when it’s not a use. And, so one of the world’s largest energy saving light bulb manufacturers, it shows that Osram is committed to educating consumers on just how easy it is to use energy.

(5 votes, average: 4 out of 5)  Loading ...

Tags: Ambient, Energy, Guerilla, Osram, Saatchi & Saatchi, South Africa

Wonderbra : Handful

Agency: Iris, London, UK

Get your audience involved and be successful. Wonderbra has launched a new interactive campaign where they invited women of all shapes and sizes to attend an open photoshoot. It got a huge response and more than a thousand women attended the day, while more girls emailed their images.

The final image of Wonderbra model Katie Green for the billboard was created using shots of around 8,000 images of women in their bras. Wonderbra’s website has an online version of the billboardwhich allows the women involved in the shoot to zoom in on their image to have an “Eva moment”.

(1 votes, average: 4 out of 5)  Loading ...

Tags: Billboard, Fashion, Katie Green, Outdoor, Wonderbra

Toyota Corolla : Wireframe Sculpture

Via [guerrillacomm]

Man Vs Machine. And the winner is Benedict Radcliffe, a British artist who beats the computer hands down. This is not any animation but a real full-scale sculpture of Toyota Corolla crafted by Benedict using wire. It was commissioned by Japanese Densu Inc for advertising campaigns in the Middle East. Awesome art.

(3 votes, average: 5 out of 5)  Loading ...

Tags: Ambient, Automotive, Benedict Radcliffe, Car, Corolla, Guerilla, Japan, Toyota

Eskom : Use Electricity Wisely

“Use Electricity Wisely”

(2 votes, average: 4.5 out of 5)  Loading ...

Tags: Electricity, Eskom, South Africa

BMW 7 Series : Hourglass

Size does matter. Atleast to catch the eyeballs. BMW seems to believe in the same philosophy and has done this campaign in grand scale and style. They created the world’s largest hourglass(12 meter high and 8 meter wide) at the Red Square in Moscow to launch BMW 7 Series. Initially the silvery balls concealed the car which gradually became visible as the balls fell to the lower half. This reminds me the other BMW campaign with biggest billboard in Moscow.

(1 votes, average: 4 out of 5)  Loading ...

Tags: Automotive, BMW, Car, Hourglass, Outdoor

Chicago Public Library : Alphabet

a is the first letter of the alphabet
there are twenty-five more
the chicago public library has all of them
in some very interesting combinations

Via [rm116]

(3 votes, average: 4.33 out of 5)  Loading ...

Tags: Book, Chicago, Library