“I don’t remember his name. But his apartment.”
Well, sex was probably not used to sell apartments earlier but that changed too. The new real estate firm, MNS, is marketing their apartments to young professional males with this campaign.
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Via [Amul]
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Agency: Y&R, Germany
Creative Director: Uwe Marquardt
Art Director: Helge Kniess
Copywriter: Andreas Richter
Photographers: Helge Kniess
Agency Producer: Marion Lakatos
Published: 2008
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“Should’ve gone to Specsavers.”
Agency: Smart, Australia
Creative Director: Annie Price
Art Director: Ben Clarke
Copywriter: Darby Hudson
Account Director: Aimee Tarulli
Retouching: Visual Thing
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Casa do Zezinho, an NGO in Brazil did this outdoor campaign “Half for Happiness” in partnership with two supermarket chains. Customers in the supermarket were given the opportunity to buy half-size fresh food products at full price, with 50% going to Casa do Zezinho. Foods were cut in half, processed and packaged with the help of children.
This is a clever campaign as I think most people are ready to make contribution if you can reach them. The response was pleasing and donations to Casa do Zezinho went up 28% compared to the previous year. The campaign won a Silver Outdoor Lion at Cannes International Festival of Creativity 2011.
Agency: AlmapBBDO, Brazil
Chief Creative Officer: Marcello Serpa
Creative Director: Luiz Sanches
Copywriter: Fabio Ozorio
Art Directors: Renato Fernandez, Daniel Manzi, Vinicius Sousa
Account Team: Marina Fernandes, Cristina Chacon
Media: Paulo Camossa Jr., Laerte Brandão
Via [The Inspiration Room]
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