Kingfisher Vs Jet : Sky Wars

The war of sky is back again and poor Jet Airways is loser again. Last year Jet started a campaign saying “We’ve changed” and Kingfisher hijacked the whole campaign by placing a hoarding just above it claiming “We made them change“. With no place to hide, Jet was forced to withdraw the campaign and started a new one with message “Take Off To New York Daily“. Kingfisher again changed its hoarding which stated, “They’ve flown from here to New York.” I bet Jet would have fired it’s agency for the brilliance of other side.

A new year but the same result. Jet put up an outdoor campaign for JetLite stating, “Our smile lights up 502 flights to go over 50 cities every day” with pictures of their smiling staff. Deccan put up its hoarding next to this, which said, “We’d rather you smile :)”, with pictures of their smiling customers.

I hope Jet takes this sportingly and gets ready for the battle which will spice up the usually boring outdoor campaigns.

(4 votes, average: 4 out of 5)  Loading ...

Tags: Billboard, Deccan, Jet Airlines, Kingfisher

BMW : Biggest Billboard

Via [englishrussia]

This one is the biggest billboard in Russia. It’s square size is more than one and a half acres! (6000 m2). It is situated in the center of Moscow city and has a few full size cars sticked to it, with back lights and headlights on in the evening.

Wow!! How can people escape this campaign ? This is definitely going to generate huge curiosity and people are going to talk about this largest billboard in the world.

(10 votes, average: 4.7 out of 5)  Loading ...

Tags: Automotive, Billboard, BMW, Car, Moscow, Outdoor

Amul : Race

“The Taste of India”

Via [Amul]

(3 votes, average: 3.33 out of 5)  Loading ...

Tags: Amul, Bollywood, Butter, Race

BBC World : Occupier/Liberator

Agency: BBDO New York, USA
Chief Creative Officers: David Lubars, Bill Bruce
Executive Creative Director: Eric Silver
Creative Directors: Jerome Marucci, Ari Weiss
Copywriters: Adam Kanzer, Ari Weiss
Art Directors: Jamie Overkamp, Jerome Marucci

This is one of the first in it’s league ie. Interactive Billboard. An image which depicts the current affair in the world is put along with two options to vote. People can vote through SMS and the count keeps changing. Interesting idea.

(3 votes, average: 4.67 out of 5)  Loading ...

Tags: BBC, News, Outdoor

Koleston Naturals : Skyline

Agency : H&C-Leo Burnett Beirut, Lebanon

The billboard is strategically positioned on a promenade. It has an unspoiled view of the sea and skyline behind it. The woman’s hair is die-cut in the billboard to capture the variations of Koleston Naturals colors through the different phase of the day and night.

This is a brilliant idea but I have my doubt about the effectiveness. A person who observes the billboard at different times of day can really appreciate such an innovative concept. But for others it will be just another billboard.

(5 votes, average: 4.8 out of 5)  Loading ...

Tags: Ambient, Color, Guerilla, Hair, Koleston, Procter & Gamble, Sea, Sky