“Fits everywhere.”
Agency: Jung von Matt, Zurich, Switzerland
Art Director: Hisham Kharma
Copywriter: Sergio Penzo
Via [spotanatomy]
  (6 votes, average: 4.83 out of 5) Loading ... |
“POSITIVE OR NEGATIVE?
You never know. Use a condom.”
Agency: Mohallem Meirelles, São Paulo, Brazil
Creative Director: Eugênio Mohallem
Art Director: Bruno Bomediano
Copywriter: Julio D’Alfonso
Photographer: Guilherme Arruda
Backlit display equipped with a timer that makes the light go on and off sequentially. It’s made of translucent material, revealing the positive image when the light is on, and the negative one when the light is off.
 (1 votes, average: 3 out of 5) Loading ... |
The water in the money collection boxes gets closer to the young boy when more money is dropped into the container.
Agency: TBWA\Singapore
Executive Creative Director: Graham Kelly
Art Director: Simon Chew
Copywriter: Justine Lee
Via [ibelieveinadv]
The Challenge
Viet Nam has made rapid progress over the past decades. But many parts of the country have been left behind. It is estimated that nearly 17 milion children in Viet Nam (52%) have no access to save water. And the the figures are much higher in ethnic minority and remote areas.
Unicef has been working with the Vietnamese goverment to provide rural communities with greater access to safe water. It also supports the goverment in developing childfriendly water facilities for kindergartens and schools.
These ongoing aid efforts are part of UNICEF’s contribution to the Millennium Development Goal for water and sanitation: to halve, by 2015, the proportion of people without sustainable access to safe water and basic sanitation.
The Solution
UNICEF is supported entirely by voluntary funds. Because it relies on the contributions of individuals, businesses and goverments, the agency decided to help by creating a fund raising device that will reach out the well-heeled residents and tourists in Viet Nam.
At first glance it may look like a regular donation container. Except, there’s water in it. Designed to look like a cross-section of a well, the water level rises whenever a coin is donated into the container. At the top of the well is a boy symbolizing the children who need help getting access to safe water.
These collecting “wells” will be used to gather donations from visitors to UNICEF’s offices across Viet Nam, as well as locations where well-off locals and tourists gather such as boutique shops, restaurants, clubs and bars.
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Agency: O&M, India
Via [afaqs]
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(5 votes, average: 3.6 out of 5) Loading ... |
Agency: DDB Sydney, Australia
Executive Creative Director: Matt Eastwood
Copywriter: Alex Stainton
Art Director: Jakub Szymanski
Photographer: Christian Mushenko
Typographers: Jason Young, Erwin Santoso
Account Supervisor: Penny Sarfati
Advertiser’s Supervisor: Helen Farquhar
Retoucher: Dennis Monk
Via [adsoftheworld]
Concept:
As part of our campaign to announce that McDonald’s restaurants are now open at night, we designed an ad that could literally only be read at night. During the day, the reversed test and yellow curve were a curious sight. But after the dark, the back-lit poster was reflected in the glass revealing the complete logo and our message.
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“The sky has never been cheaper. Visit www.pacificairlines.com”
Agency: Saatchi & Saatchi, Vietnam
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“Toyota Prius. Respecting the environment.”
Agency: TIEMPO BBDO, Spain
Creative director: Alberto Jaén
Art Director: Ricardo Pastor
Art Buyer: Mayte Caravias
Via [adsoftheworld]
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