Master Lock : Unforgettable Day

“Use a number you’ll never forget.”

It took me a little while to decipher the subtle message but I like the execution. Although it doesn’t say anything about why this lock is better than any other lock. Still the campaign might just be successful.

Agency: FoxP2, South Africa
Creative Directors: Justin Gomes, Andrew Whitehouse
Art Director: Michael Lees-Rolfe
Copywriter: Simon Lotze

(1 votes, average: 3 out of 5)  Loading ...

Tags: FoxP2, Master Lock, Personal Accessorries, Security, South Africa

Vapona Fly Killer : Torture

“If you hate mosquitoes.”

Agency: Herezie, France
Creative Director: Andrea Stillacci
Copywriter: Céline Lescure
Art Director: Julian Brice
Head of Planning: Luc Wise
Print Producer: Getty Images
Retoucher: La manufacture

(1 votes, average: 5 out of 5)  Loading ...

Tags: France, Herezie, Vapona

Hotwheels : Sofa

“Hotwheels Vintage Collection.”

Agency: Ogilvy & Mather, India
National Creative Directors: Abhijit Avasthi, Rajiv Rao
Group Creative Director: Sukesh Kumar Nayak
Art Directors: Pratheeb Ravi, Vinit Sanghvi, Swaroop Sankar
Copywriter: Sukesh Kumar Nayak
Producer: Emily Ho, Eric Gan / Studio 31
Photographer: Sean Eng / Studio 31
Retoucher/Production: Studio 31

(2 votes, average: 4 out of 5)  Loading ...

Tags: Hot Wheels, India, Ogilvy, Toys

Alipuro : Lifebelt

“Very good freshness for very bad breath.”

Agency: Herezie, France
Creative Director: Andrea Stillacci
Copywriter: Edouard Dorbais
Art Director: Remy Arnaud
Head of Planning: Luc Wise
Print Producer: Capucine Lhermitte
Photographer: Juliet Taylor

(2 votes, average: 3.5 out of 5)  Loading ...

Tags: Alipuro, France, Herezie, pharmaceutical

ADESF : Rocket

A short circuit on a tiny wire once caused a rocket to exploded killing 3 astronauts. Your body is machine 10X more complex. Smoking can damage any single part of if.

Agency: NeogamaBBH, Brazil
Creative Directors: Alexandre Gama, Márcio Ribas
Art Director: Pedro Utzeri
Copywriter: Gustavo Gusmão
Illustrator: Iran
Published: March 2012

(1 votes, average: 3 out of 5)  Loading ...

Tags: ADSEF, Brazil, NeogamaBBH, Public Awareness