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Heinz : Thick

February 4, 2008 – 9:03 am by Bibhuti | No Comments »

Heinz Thick Sauce

Advertising Agency: Fortune Promoseven, Oman
Creative Director/Art director: Noufal Ali
Copywriter: Vikramaditya Maity
Photographer: Suresh Anthikad
Client servicing: Ajay Menon

Via [adsoftheworld]

Sucks - Why the Hell it was Created!Average - Okie Dokie!Good - But Can be Better!Pretty Good - Makes a Mark!Class Act - Simply Superb! (3 votes, average: 4 out of 5)
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Khaleej Times : Careful where you throw it

February 2, 2008 – 5:21 am by Bibhuti | No Comments »

Careful where you throw it

Agency: Impact BBDO, Abu Dhabi
Creative Director/Writer: Peter Vegas
Creative Group Head/Art Director: Paul Akiki
Senior Art Director /Computer Artist: Raphael Nassoura

Via [mediaME]

“The Cadmium in the battery from a single old phone could seriously contaminate 600,000 liters of water, enough to fill a third of an Olympic-sized swimming pool. Cadmium is being phased out of new batteries.”

I would like to think that not many of us will be aware of the above fact. With the rampage increase of moblies, this is a responsible campaign by Khaleej Times. The concept of equating the old mobile to grenade makes sense in the context and art is good too. I believe the background of visual is created such that it looks like the dusty battlefield to reinforce the grenade theory. The only thing missing is that they are not telling how exactly to dispose the old mobile safely.

Sucks - Why the Hell it was Created!Average - Okie Dokie!Good - But Can be Better!Pretty Good - Makes a Mark!Class Act - Simply Superb! (2 votes, average: 4.5 out of 5)
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adidas : swimwear

February 1, 2008 – 2:19 pm by Bibhuti | 1 Comment »

adidas swimwear

Agency : Impact BBDO, Lebanon

An aesthetic visual and a good concept of creating the adidas logo using the dive stripes. I might be wrong but have my doubts about the technicality of the picture. Where are the bodies which are supposed to be visible vaguely along with the foots? Is it possible to make a dive to have the foot position as shown ?

Sucks - Why the Hell it was Created!Average - Okie Dokie!Good - But Can be Better!Pretty Good - Makes a Mark!Class Act - Simply Superb! (3 votes, average: 3.33 out of 5)
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Junior Horlicks : Rainy Days

January 31, 2008 – 2:08 pm by Bibhuti | No Comments »

Junior Horlicks

Sucks - Why the Hell it was Created!Average - Okie Dokie!Good - But Can be Better!Pretty Good - Makes a Mark!Class Act - Simply Superb! (4 votes, average: 3.75 out of 5)
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MTV On Demand : Hear What You Like

January 30, 2008 – 2:10 pm by Bibhuti | No Comments »

MTV On Demand

Sucks - Why the Hell it was Created!Average - Okie Dokie!Good - But Can be Better!Pretty Good - Makes a Mark!Class Act - Simply Superb! (4 votes, average: 4.5 out of 5)
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Axe : Pencil

January 29, 2008 – 1:49 pm by Bibhuti | No Comments »

The Axe Effect

This is what I say “flight of imagination“. No need of explanation, let the visual speaks.

Sucks - Why the Hell it was Created!Average - Okie Dokie!Good - But Can be Better!Pretty Good - Makes a Mark!Class Act - Simply Superb! (3 votes, average: 4.67 out of 5)
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Thomapyrin : Paradox

January 28, 2008 – 2:38 pm by Bibhuti | No Comments »

Thomapyrin : Against headache

Thomapyrin Against Headache

Agency: Euro RSCG Duesseldorf
Creative Director: Florian Meimberg, Torsten Pollmann
Art Director: Joerg Sachtleben, Desiree Rose, Jean-Pierre Gregor
Copywriter: Torsten Pollmann

Via [madvertising]

Ok Ok. I was absolutely fine earlier but I need a Thomapyrin now:). This is a campaign for headache pills using the paradox statements symbolic to headache and Thomapyrin as a relief. A refreshingly new way for a medicine advertisement.

Sucks - Why the Hell it was Created!Average - Okie Dokie!Good - But Can be Better!Pretty Good - Makes a Mark!Class Act - Simply Superb! (4 votes, average: 4.25 out of 5)
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