Stabilo Highlighter Pen : Economics

Highlight only the good bits.

Advertising Agency: Grey, Hong Kong
Creative Directors: Keith Ho, Paul Chan, Sonic Choy
Copywriters: Paul Chan
Art Director: Sonic Choy
Photographer: Jeffrey Leung
Retoucher: Simon Kwan

Many will argue that how this highlighter is different from others and my answer will be, it is not. All the highlighters will do just the same thing, but it all depends how you sell it. If you can attract consumer’s attention, generate curiousity or make them smile by a campaign then its going to work. This ad does that by making a funny line by highlighted words.

(2 votes, average: 4 out of 5)  Loading ...

Tags: Economics, Highlighter, Pen, Stabilo

Sony : For a Cleaner Sound

This ad shows music notes on an ear bud and instantly gives an impression of clean, sound, ear and music. Its tag line sums it all ‘Anti Distortion HiFi. For a Cleaner Sound’.

(3 votes, average: 4.67 out of 5)  Loading ...

Tags: music, sony

ZAP : Electric Car

ZAP is a company which makes electric cars. This ad is a brilliant piece of work. Tag line is just perfect: ‘Nature Thanks You’.

(4 votes, average: 4.75 out of 5)  Loading ...

Tags: Automobile, Car, electric car, ZAP

The Axe Effect

(2 votes, average: 3.5 out of 5)  Loading ...

Tags: Axe, deodorant, Health and Beauty

Mini Cooper

This ad shows the Mini Cooper car with opened door outside Zürich’s train station. The visual gives the impression that people are going in and coming out of car instead of station suggesting how spacious is Mini Cooper. Nice work.

(5 votes, average: 4.4 out of 5)  Loading ...

Tags: Automobile, Car, Mini Cooper

Citroën

Citroën opens its 8 floors showroom on the Champs Élysées. Paris

Advertising Agency: H-Paris, France
Creative Directors: Olivier Desmettre, Fabrice Delacourt
Art Directors / Copywriters: Philippe Boucheron, Nicolas Poillot
Photographer: Romain Laurent
Via [ adsoftheworld ]

Citroën is a French automobile manufacturer, founded in 1919 by André Citroën. It is today part of PSA Peugeot Citroën, and its headquarters is on rue Fructidor, Paris. This campaign is for their 8 floors showroom opened on the Champs Élysées,Paris. Eight people symbolising 8 floors are trying to take pictures of the cars. This is a brilliant idea and well executed.

(2 votes, average: 5 out of 5)  Loading ...

Tags: Automobile, Car, French, Paris, Peugeot

Pedigree : For Strong Dogs

Agency: TBWA, Wien
Creative Director: Robert Wohlgemuth, Gerd Turetschek, Elli Hummer
Copywriter: Karin Schalko
Art Director: Jeff Stenzenberger
Photographer: Andreas Franke
Illustrator: Fanni Kovacs

(4 votes, average: 4.5 out of 5)  Loading ...

Tags: Dog, Food, Pet, Strong