Axe : Happy Valentine’s Night
December 19, 2007 – 2:20 pm by Bibhuti | No Comments »
   (4 votes, average: 3.75 out of 5) Loading ... |
Drugs Drag You Down
December 17, 2007 – 1:54 pm by Bibhuti | 2 Comments »
This is a public awareness advertisement done by Paragon Marketing Communications in Kuwait to fight drug abuse. The visual can be interpreted in two ways. In one case the hand can be seen as symbol of drugs which pulls the drug user down into grave. And in other case the hand can be that of drug user who is already buried inside the grave. In either scenario the message “Drugs Drag You Down Down…Till You’re Under The Ground” is clear and the visual is loud. Impressive stuff.
Creative Agency: Paragon Marketing Communications, Kuwait
Creative & Art Director: Louai Alasfahani
Copywriter: Louai Alasfahani
Illustration: Boboy
Typography: Louai Alasfahani
Account Manager: Diana Dimitrova
Via [ mediaME ]
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(8 votes, average: 4.88 out of 5) Loading ... |
Axe : Toilet
December 16, 2007 – 3:21 pm by Bibhuti | No Comments »
Its one thing to be good once in a while, but it takes a lot to maintain the quality and consistency. Axe has done a brilliant job to create and preserve the brand image. Along with the agencies who make these ads, I think the people from Axe side who do the quality check and approve them should be applauded as well.
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(6 votes, average: 4.33 out of 5) Loading ... |
Home Centre : Lost
December 13, 2007 – 2:46 pm by Bibhuti | No Comments »
Funny. Makes me smile. I am ready to be lost in the huge Home Centre after seeing this campaign. See you after few years.
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(3 votes, average: 3.67 out of 5) Loading ... |
Axe : Nun
December 7, 2007 – 6:04 am by Bibhuti | 1 Comment »
Whenever I start to think that I have seen enough good ads of Axe with the same theme, I come across some more brilliant ones. Axe ads never fail to amaze me. Enjoy.
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(6 votes, average: 4.5 out of 5) Loading ... |
Axe : Cake
November 29, 2007 – 11:41 am by Bibhuti | No Comments »
The Axe advertisements have always been consistent and good. They have got a selling formula of girls chasing guy and they don’t try to experiment much with it. But it works well as the execution is always good and this campaign is no different. Good Work.
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(3 votes, average: 2.67 out of 5) Loading ... |
Reynolds Permanent Marker : Stain
November 26, 2007 – 2:09 pm by Bibhuti | No Comments »
Advertising Agency : JWT
Agency Location : Tunisia
Creative Director : Georges Yammine
Art Director : Moez Tarifa
Copywriter : Georges Yammine
It is complex to be simple and simple to be complex. A simple and nice idea to make the point about Reynolds Marker. There is only one problem with this campaign. This rules out Reynolds to venture into washing powder business.
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(5 votes, average: 3.8 out of 5) Loading ... |
