Formula

Copy : Builds Strong Teeth

The billboard advertising has to be very innovative and different to catch people’s attention. If you are not that creative but a little smart then also you can manage it sometimes. I have seen huge billboards with hot models on it at the busy traffic signals for a news paper daily campaign. Nobody really cares what’s written as copy and what’s the concept, its instinctive to look at good faces and in the process the brand name.

This advertisement for toothpaste falls into the first category though. It is nicely done and convey the message loud and clear that it builds strong teeth.

(6 votes, average: 4.17 out of 5)  Loading ...

Tags: Around The World, Health and Beauty, Toothpaste

Peta

The cause is good but the ad is pretty routine. The focus is mainly on John Abraham and they are hoping people will notice it for the celebrity factor.

(4 votes, average: 2.75 out of 5)  Loading ...

Tags: animal, Public Awareness

Recycle Boutique

Copy : “Where Old Clothes Feel Young Again”

Agency : M&C Saatchi, Wellington (New Zealand)

Wow!! Never thought anyone can think a concept like this for a recycle boutique. This was my thought till I came across this piece of work for Axe which seems to be original.

Agency : Lowe Pirella Fronzoni (Italy)

(4 votes, average: 4.25 out of 5)  Loading ...

Tags: boutique, Clothes

Kukkiwon School of Martial Arts

Brilliant work. Everytime you will see this ad you can’t help but admire it.

(6 votes, average: 4.83 out of 5)  Loading ...

Tags: Around The World, Martial Arts, Services

Monster : Job Portal

Agency: McCann Erickson, India
Copy: Pia Roy, Art: Chetan Rao

Guerilla marketing is more about matching wits than matching budgets and this demands genuine creativity to be effective. In this campaign a sticker is pasted on the cars and bikes telling the owners to upgrade job and get themseleves a better car. I hope they take care not to put this sticker on Bentley of Mukesh Ambani. Nice work.

(2 votes, average: 4 out of 5)  Loading ...

Tags: Job, Services

Kingfisher Airlines

Agency: Equus Red Cell

Assume that Kingfisher only allows men and you may like this campaign. The copy is nicely written though not sure if you will get “Little touches” as claimed. The philosophy of Good Times by Kingfisher is reflected in this ad.

(3 votes, average: 2.67 out of 5)  Loading ...

Tags: airlines, goodtimes, Services

Hitachi Refrigerator

Copy : “Take your time, it’ll stay fresh”

Agency: Bates David Enterprise

A smart way to tell about the feature of this refrigerator that is ‘longer freshness’. Similar concept has been used by other products but that doesn’t take anything out of this effort. Timing and placement matters everywhere not only during batting.

(2 votes, average: 3.5 out of 5)  Loading ...

Tags: fresh, refrigerator