September 1, 2010 – 3:39 pm by Bibhuti | No Comments »
There is not much sweetness about this commercial for Lindt Chocolate. It so happens most of the times that ads with big stars lack substance as they tend to focus just on the star value rather than creating an idea which compliments them well.
August 10, 2010 – 12:12 pm by Bibhuti | No Comments »
“Life can surprise you. Be insured.”
Most of the life insurance ads talk about your responsibility towards family and in the process become preachy. This is a fresh treatment which gives the message of life’s uncertainty in a hilarious way.
Agency: Ogilvy India Executive Creative Director: Anup Chitnis Creative Director: Anuraag Khandelwal Associate Creative Director: Satish De’sa Production House: Nirvana Films Published: July, 2010
Agency: Draftfcb, Chicago, USA Global Chief Creative Officer: Jonathan Harries Chicago Chief Creative Officer: Rob Sherlock SVP, Creative Director: Tony Sharpe Associate Creative Directors: Jim Fansler, Mike Stillman Creative Director: Chris Walker (London) Producer: Chris Conlu Editor: Inside Job, Sklyer Wesby Sound: Inside Job, Jared Stachowitz Account: Mark Pacchini, Steve Schildwachter, Chris Pultorak, Sanjay Teckchandani
What’s a goal without some innovative and passionate celebration? Coca Cola is encouraging football fans around the world to celebrate with passion and spirit, following the example of Cameroon football legend Roger Milla. Mila became the first African player to score a goal in 1998 FIFA World-Cup and danced his now legendary “Makossa’ or “corner dance” in front of a Coca Cola perimeter board.
The ‘History of Celebration’ TV commercial features a compilation of international teams and players showing off their celebratory moves, including Brazilian striker Bebeto’s ‘Baby Rocker’, and South African Steven Pienaar with other members of the Bafana Bafana.
Agency: Santo, Buenos Aires General Creative Directors: Maximiliano Anselmo, Pablo Minces, Sebastián Wilhelm Creative Director: Matías Ballada Art Director: Maximiliano Anselmo Copywriters: Matias Ballada, Pablo Minces, Sebastian Wilhelm Account Director: Ignacio Diez Agency Producer: Ezequiel Ortiz Film Director: Lance Acord via Park Pictures