It’s a fast world these days. People prefer to run rather walk. Noise wins over silence. Nobody understands the language of eyes. You have to shout to get yourself heard. So when I see anything subtle, soft and cute, I get pleasantly surprised. There is still a place for a drop shot in the sea of strong forehands and backhands.
The new campaigns of Airtel featuring Madhavan and Vidya Balan are refreshing. They tell a story and sell the product’s features beautifully. Thank god, somebody put sense to Airtel guys after that noisy, irritating Shahrukh’s Simple Plan ad.
Agency: O&M, India Script Writer: Kunj Shah Director: Prasoon Pandey Creative Director: Malvika Mehra, Amit Akali, Anil Thomas, N Ajesh
A brilliant ad for a wrong product. This ad talks about living each moment of life to its fullest, try out different things, take risks. I understand that they are trying to say that Titan is multi-faceted, has a wide range and you also “be more” in life like it.
I tried very hard to convince myself that Titan is connecting well to this script but I failed. The script and the film are so powerful that the brand as a watch is getting lost. Probably it’s a tailor made ad for an insurance product. You just have to replace the name Titan in the whole ad and it will still work beautifully.
Having said that, I find the dialogues very inspiring and the direction of high quality. This ad is a colllection of beautiful moments like Aamir chasing the shadow of airplane, travelling on a chassis truck, looking at a girl while pretending to meditate etc. Here are the lines used in this ad.
“Be born everyday, aaj rockstar, kal pilot; and who knows what the day after.”
“Kabhi kisi anjaan station par utar kar dekho, kabhi kisi gumnaam shehar ka ticket katao.”
“Doosron ki galtiyon se kya seekhna, make your own mistakes, yaar!”
This ad of Motorokr E8 has Abhishekh or Abhi “Shake” Bachchan dancing to a famous tamil song called ‘Apadi Podu’. The song and film were sooper duper hits down south. But it was interesting to see Motorokr pick out this song, and the ad has been executed well.
The ad starts with Abhi being interrupted(with a feeble version of the song) in his regular tasks of being a film star, but then he finally lets out his ‘alter ego’ from within himself and then the fun begins.
Jr Bachchan dances like a true southie, I must admit. Credit should go to the entire team for having pulled off this one. A good ad from moto after a long time(with bachchan in it). I could say that this could bridge the north-south divide among people
I don’t remember many tv adverts for Life Insurance which don’t revolve around family and there is nothing wrong in that. After all the product is such and everyone tries to play it safe by highlighting safety, security and responsibility.
But it’s nice to see the new Sahara India Life Insurance commercial which is refreshing and humorous in it’s approach. It talks about Self Confidence and what better way to deomnstrate it than in Bollywood Ishtyle. A common man dares to take on the might of Gabbar Singh - The alltime powerful dacoit of Indian Cinema after taking Sahara India Life Insurance policy. One must appreciate the brilliant acting by the lone protagonist in the commercial. Hilarious stuff.
What’s life without a little fun ? Stale, isn’t it ? Is there any better feeling than making someone smile ? Probably not. Parle has launched it’s new campaign for Monaco which reflects the same philosophy, “Parle Monaco. Life namkeen banaiiye”. I am not a fan of celebrity ads but there are very few like Aamir Khan who really believes in concept and story telling, be it on 70mm or a commercial of 30 seconds.
The commercial starts with a coach asking Aamir’s friends to take two more rounds of a ground. Aamir mentions that the coach has got a new car and plots a prank. His friends warn him saying, “Woh khadoos kabhi hasa hai kya?“, to which Aamir replies, “Toh aaj hasega“. The coach is shocked to see a huge sratch saying “I love u” on his car. Aamir acts to sympathise with the coach for sometime and then pulls out the “I love u” sticker which leaves even the coach smiling. And the voiceover says “Parle Monaco. Life namkeen banaiiye”. Sensible humor goes well with anything and everything and this will be well received by the youth.
Humans are more likeable than Pugs!! You don’t need a better proof than this. This Vodafone ad is a welcome break from the hutchy pug (or shall we say vody pug). The pug campaign was great but it somehow lost it freshness over the period of time.
This ad does a ‘Taare Zameen Par’ in just few seconds. It’s almost nostalgic and makes you feel happy. I don’t know about kids these days, but in our days we used to use fountain pens. Ahh those exams, teacher collecting answer sheets, just few seconds to complete all the questions; such an amazing feeling now to remember those days.
The great thing about the ad is the story telling which makes you relate to this innovative new feature of Chhota Credit. The setup of central or government school feel will appeal to the common people who mostly use the prepaid service. And not to forget the mesmerizing humming in the background.
A standing ovation to Vodafone and O&M guys from adoholik team for refreshing our memories.
The element of humor combined with likeable weirdness make the Bingo ads interesting. The past campaigns have created a connect with youth by unusual fun filled plots and this commerical takes it a step further. Great job!!
(3 votes, average: 3.67 out of 5)
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