October 18, 2008 – 2:48 pm by Bibhuti | No Comments »
As the name ‘MotoYuva‘ suggests, Motorola has maintained the strategy to target the youth in this new campaign for A810. And what better way than using the setting of classroom and showing a prank on professor to connect to the youth. The impressing thing about the ad is that it does able to sell the USP (Draw & Scribble, MMS & Email) of the phone in a humorous way and with a catchy punch line “Sabko Banaa Dalo“.
September 27, 2008 – 11:24 am by Bibhuti | 4 Comments »
Agency: JWT London Executive Creative Director: Russell Ramsey Creative Director: Axel Chaldecott Agency Producer: Dean Baker Group Head: Joseph Petyan Director: Kevin MacDonald Editor: Justine at Final Cut Production Company: Rogue Films
Surprised by the abnormally high sales of washing machines in India, a salesman from UK was sent to India to investigate. He reaches a laundry shop to enquire about the washing machine but surprisingly gets redirected to a ‘Lassi Parlour‘. The owner of the parlour becomes ecstatic in receiving him and gives out the secret that he is churning out 10 times more lassi using his machines.
This is a brilliant campaign which makes the connect in a funny way with HSBC’s theme of World’s Local Bank and their expertise in international business.
September 1, 2008 – 1:01 pm by Bibhuti | No Comments »
There are good ads and there are bad ads. But there also exists one category which you can’t understand. Huge money is spent on big celebrities and reputed agencies but the outcome is nothing but sheer waste. They will freeze your neurons, you will feel like scratching your head and wonder why they are made at all. Here is a list of such recent television commercials from India.
August 27, 2008 – 12:42 pm by Bibhuti | No Comments »
Agency: Rediffusion DY&R, India
The direct to home (DTH) war is hotting up with the entry of Reliance ADAG’s Big TV. And the signs of ad war is already visible. The new Tata Sky commerical featuring Aamir Khan highlights the alliance of Tata Group and STAR (the Sky brand, owned by the UK based British Sky Broadcasting Group, which brings to Tata Sky more than 20 years experience in satellite broadcasting).
The ad shows a husband-wife (Aamir impersonates both the husband and wife) argument over chosing the DTH connection. The wife insists on a Sky DTH for superior technology while the husband is adamant on Tata’s reliable services. And finally the husband ends the duel by revealing that Tata and Sky are married just like them to be called Tata Sky.
Nothing special about the ad but it’s a significant change in Tata Sky’s strategy to market superior technology. This has definitely to do with Big TV’s launch and the price war which will follow soon. I don’t think the common consumers are really bothered about the superior technology as long as the channels are available at less price. What do you think ?
August 24, 2008 – 7:42 am by Bibhuti | No Comments »
Kids are everywhere in commercials. I have no problem with it as long as they are portrayed as kids. But if you remove innocence from them then they become like fake grown up.
There is no such problem though in this commercial. The ad shows a kid playing with his toy car everywhere and anywhere. When his father asks to stop, he replies coolly: What can I do? The fuel is just not getting over(Oye chhote bas kar yaar. Papa Ki karan petrol khatm hi nahin honda). And the voiceover says: Maruti Suzuki. Amazingly fuel efficient car. Simple, cute and sweet.
(3 votes, average: 4.67 out of 5)
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