Google Chrome : Dear Sophie

Nobody can deny that Google has touched our lives in one way or other. Google has released “Dear Sophie” campaign recently which apparently is inspired by a true story.

Sophie’s dad Daniel creates a scrapbook in gmail by sending her emails starting from the day when she was born to special moments in her life like her first birthday, ballet classes, Father’s Day and the birth of her sister. You can see use of Google Products all accessed through Chrome. I must say this is very sweet, loveable and nicely done.

(1 votes, average: 5 out of 5)  Loading ...

Tags: Chrome. Electronics and Technology, Google, TVC

Bowlmor Lanes : The Perfect First Date

“Bowl the perfect first date.”

It might not be the first time that editing in reverse has been done, but there is some freshness about this spot by North American bowling alley franchise Bowlmor Lanes. This commercial shows how the environment at their bowling alley can make your first date The Perfect First Date.

Agency: Meter Industries, NY, USA
Creative Directors: Marty Weiss
Editor: Trish Fuller / The Whitehouse
Telecine: Fergus / The Mill
Mix: Kelly Ericson Harnett / Audio Engine
Director: Marc Wilkins
DP: Jac Fitzgerald
Executive Producers: Joby Barnhart, Douglas Howell
Producer: Jeff Sommar
Published: Feb, 2011

(1 votes, average: 4 out of 5)  Loading ...

Tags: Bowling, Bowlmo, Meter Industries, Recreation & Leisure, TVC, USA

Wedding Republic : Ian and Irene

Agency: Saatchi & Saatchi, Canada
Executive Creative Directors: Helen Pak, Brian Sheppard
Art Director: Helen Pak
Copywriter: Brian Sheppard
Logo Design: Tyler Serr
Producer: Matt Shipp
Animation: Track & Field
Design Director: Steven Hollman
Animator: Tom Morrison
Audio: Eggplant

(4 votes, average: 4.5 out of 5)  Loading ...

Tags: Saatchi & Saatchi, TVC, Wedding Republic

Havells Fans : Newspaper, Answer Sheet

It’s always refreshing to see a new idea which uses very common situations to make the point. It’s summer times in India and Havells has released their new groovy commercials during IPL season.

Summer is tough in India and the luxury of air conditioning is not available everywhere. People tend to make use of any resources available at their hands to beat the heat. In these campaigns shown such scenarios like a teacher using the answer sheets or someone in a office using a newspaper to get some relief. Here comes the twist where the students and newspaper staff come with a humble request not to waste their sincere efforts as make-shift fans, instead use Havells fans.

This campaign works for me as there is a story, relevance with the product and a little weird but different execution with shock value.

(2 votes, average: 2.5 out of 5)  Loading ...

Tags: Electronics and Technology, Fan, Havells, India, TVC

adidas : Sachin

It’s beyond logic and tends towards insanity probably. Why we Indians are so obsessed in loving Sachin? There are other Cricket stars who are equally popular but the kind of unconditional love showered on him is something else.

Adidas has released this film which has shot on the streets of Sachin’s home town Mumbai while the India Vs Pakistan Semi Final was being played on 30 March 2011. Fans sing an old Hindi song “Tu jahan jahan chalega, mera saaya sath hoga” (Wherever you go, my shadow will follow you) dedicated to Sachin.

(2 votes, average: 5 out of 5)  Loading ...

Tags: adidas, Clothing and Footwear, Cricket, Sachin