Caribou Coffee : Stay Awake

“Life is short. Stay awake for it.”

By visiting http://www.makethecup.com, consumers can tell the world what they stay awake for while uploading captions, photos or even videos. Their entries will be posted on the Web page and a few lucky entrants who enter by 9/13 will have their captions featured on Caribou Coffee’s line of 2011 hot and cold coffee cups. The cups will be rolled out to the market during first quarter 2011 in all Caribou Coffee stores.

Agency: Colle+McVoy, Minneapolis, USA
Executive Creative Director: Mike Caguin
Group Creative Director: Eric Husband
Design Director: Ed Bennett
Associate Art Director: Barrett Haroldson
Copywriter: John Neerland
Producer: Tiffany Hahnfeldt
Developer: Andrew Charon, Josh Vadnais, Julie Kaloides
Published: August 2010

(1 votes, average: 3 out of 5)  Loading ...

Tags: Beverage, Caribou, Coffee, Colle+McVoy, Online, USA

Pilot : Handwriting App

Check out the site: http://www.pilothandwriting.com

This is an online application that turns your handwriting into a digital Font, allowing you to write by hand on the computer and send your first handwritten e-mails. Also you can publish handwritten messages on facebook. Pilot is a brand that has always been useful for people and they are proud to have been able to project and follow that philosophy online. With Pilothandwriting.com people get to make their messages even more personal and Pilot gets to be around them when it happens.

Agency: Grey, Barcelona, Spain
Creative Directors: Jürgen Krieger, Joan Mas, José Miguel Tortajada
Art Directors: Óscar Amodia, Dani Paez
Copywriters: Daniela López, Luke Sholer
3D: Lucas Pigliacampo
Photographer: David Barra
Web Developer: Ramón Illobre
Video Production Company: RCR & Crampton
Published: May 2010

Via [adsoftheworld]

(1 votes, average: 4 out of 5)  Loading ...

Tags: Grey, Office Equipment, Online, Personal Accessories, Pilot, Spain

request for termite control advertisement ideas

Termite control is not a topic that you will expect on a blog about advertisements. Well one of my friends and regular reader of Adoholik has been running a blog about termites pictures. He has decided to start an online termite control business. He is planning online advertisements for his business and asked me if I shall put up a word to the readers of adoholik to suggest some ideas. I am confident that while a termites business is not the most exciting topic to get creative, at least some of you may like to help him with your knowledge about advertisements.

Understanding the termite control business

Understanding the business is a critical requirement for suggesting advertisement ideas. I asked Pradeep to share the different business cases in this post. Termite control consists of 3 steps:

1. Termite identification The entire process starts with the house owner identifying the signs that his/ her house is under attack from termites. The existing blog about termite pictures has been doing a really good job of making people aware about how termites look.
2. Termite Inspection: This is the step where a professional termite control company gets involved to identify the type of termites attacking the home and extent of termite infestation. You can think of this stage as defining the scope of the project. The only difference is that termite inspection is a paid job that requires lot of skill.
3. Termite Control: This is the real step where the professional pest control company makes use of chemicals to get rid of termites. The proposed business is going to deal with this step. Contrary to popular belief, a lot of product differentiation in terms of type of chemical and method being used. The above two results in a wide variation in the final termite control cost as well.

If you have ideas for termite control business advertisement

You can send in your ideas to pradeep[@]termitespictures.net. Do not worry about implementation. That will be taken care of. Let hime know about cool ideas and/or other good pest control advertisements (print and video) that you might have come across ever.

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Vodafone : Symphonia

If you can’t think of ways to sell your brand by it’s features then create something unique, beautiful and associate with it. Vodafone Newzealand did that precisely by reconstructing the Tchaikovsky’s 1812 Overture using 1000 mobile phones and 2000 texts. It took them 53 different ringtone alerts and a lot of practice to create the Symphonia. It’s one of those things which is bound to spread virally.

Via [guerrillacomm]

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Tags: Symphony, Telecommunication, Vodafone

Castrol Power : Brutally Fast

I have no doubt in my mind that Newton would have committed suicide if he had seen this video. For people who don’t know Rajnikanth on whom this character is based, he is the biggest superstar of Tamil cinema and famous to do unbelievable stunts on screen. Simply hilarious campaign!!

(4 votes, average: 3.5 out of 5)  Loading ...

Tags: Castrol, India, Rajnikanth, Viral

Ad Man’s Love Song : Valentine’s Day

It appears to be a publicity stunt by Thad Papadakis, an Art Director with Ignited in L.A who has created this love song for AdWeek journalist Eleftheria Parpis. And if it is for real then nothing sweeter than this.

(4 votes, average: 4.5 out of 5)  Loading ...

Tags: Love, Valentines Day

KitKat : Site Where Nothing Happens

“Have a break.”

KitKat has come up with a smart and refreshing idea which goes on well with their punch line Have a break. They claim to have a website where nothing happens. There is no link from the page, no content apart from KitKat logo/punch line and the following message.

“If you detect something happening here it’s probably a bug and we’ll try to fix it. Please report any incident to thefirstworldwidewebsitewerenothinghappens@thefirstworldwidewebsitewere
nothinghappens.com. When confirmed you’ll be rewarded.”

This is a great cost-effective campaign and I am sure it is going to spread wildly in cyber world.

(5 votes, average: 3.6 out of 5)  Loading ...

Tags: Chocolate, Cyber, KitKat, Nestle, Online Advertising