There is not much sweetness about this commercial for Lindt Chocolate. It so happens most of the times that ads with big stars lack substance as they tend to focus just on the star value rather than creating an idea which compliments them well.

Agency: Ogilvy & Mather, Indonesia

Via [ChiquiAds]

“Better keep your dog happy.”

Agency: FP7 Doha, Qatar
Creative Director: Fadi Yaish
Art Director: Fadi Yaish , Kartik Aiyar, Makarand Patil,
Copywriter: Kartik Aiyar
Account Supervisors: Hasaan Akasheh, Charbelo Mezher
Photographer: Anuchai Secharunputong
Award: Gold, Dubai Lynx 2008

Here is another execution of similar idea. You can say it a strange coincidence or inspiration or simply copy cat. But, let’s appreciate the idea.

“Bad Food, Bad Dog. Nutribalance. All the vitamins, all the flavor.”

Agency: Prolam Y&R Santiago, Santiago, Chile
Executive Creative Director: Tony Sarroca

Regional Executive Creative Director: Guillermo Vega

Creative Director: Francisco Cavada / Alvaro Becker

Art Directors: Fabrizio Capraro / Andres Echeverria

Digital Retoucher / Illustrator: Cristian Muñoz / Raul Pardo

Account Supervisor: Juan Carlos Meza

Published: April 2009

The art is not original and seems to have been taken straight from the sculpture by Ryan Johnson. But the association of this art with a delivery service to demonstrate speed is good.

Sculpture by Ryan Johnson, Source: Artist Portfolio

Agency: Ogilvy & Mather Jakarta, Indonesia
Creative Directors: Gary Caulfield, Millaty Ismail, Alfa Aphrodita
Copywriters: Gary Caulfield, Stevie Sulaiman
Art Directors: Nicholas Kosasih, Alfa Aphrodita
Photographers: Handri Karya, Heru Suryoke. Prop

Via [adsoftheworld]

“To illustrate the slimming benefits of GNC Burn 60, a complimentary Burn Bag was given with every bottle purchased.”

Congratulations to the agency for coming up with such a simple but effective ambient campaign. This is the kind of idea which makes you think, “Why didn’t it occur to me?”.

Agency: DDB DM9 JaymeSyfu, Manila, Philippines
Executive Creative Director: Merlee Jayme, Eugene Demata
Creative Director: Gogie Sinson, Allan Montayre
Art Director: Gogie Sinson
Copywriter: Biba Cabuquit
Photographer: Mark Nicdao

Agency: LG&F, Belgium
Creative Director: Christophe Ghewy
Art Directors: Tim Driesen / Joeri Van Den Broeck
Copywriters: Joeri Van Den Broeck / Tim Driesen
Photographer: Frank Uytenhove
Published: 2006

Via [spyrestudios]

“Life is short. Stay awake for it.”

By visiting http://www.makethecup.com, consumers can tell the world what they stay awake for while uploading captions, photos or even videos. Their entries will be posted on the Web page and a few lucky entrants who enter by 9/13 will have their captions featured on Caribou Coffee’s line of 2011 hot and cold coffee cups. The cups will be rolled out to the market during first quarter 2011 in all Caribou Coffee stores.

Agency: Colle+McVoy, Minneapolis, USA
Executive Creative Director: Mike Caguin
Group Creative Director: Eric Husband
Design Director: Ed Bennett
Associate Art Director: Barrett Haroldson
Copywriter: John Neerland
Producer: Tiffany Hahnfeldt
Developer: Andrew Charon, Josh Vadnais, Julie Kaloides
Published: August 2010

Agency: Saatchi & Saatchi
Creative Director: Andy Greenaway
Creatives: Kelly Putter, Stuart Harricks, Alexis Beckett
Published: 2006

Via [adsoftheworld]

“For some people, life is that expensive.
Join us at www.bassma.org and lend a helping hand.”

BASSMA is a nongovernmental Lebanese Organization for Social Development, founded in 2002 by volunteers. It’s mission is to fight poverty by rehabilitating the most deprived families and leading them to self sufficiency.

Agency: Impact BBDO, Beirut, Lebanon

Via [osocio]