November 28, 2009 – 6:01 am by Bibhuti | No Comments »
“So sorry Destiny. The power of Fragrance.”
The days of Destiny are over. Poor destiny was overridden by the Axe Temptation, at least in this television commercial from Argentina. The typical Axe theme is refreshingly presented with a nice story and a wicked twist. Nice campaign.
Agency: Ponce Buenos Aires, Argentina Creative Directors: Ricardo Armentano, Analia Rios Art Director: Christian Rosli Group Creative Director: Hernan Ponce, Hernan Ibarra-Puentes and Walter Aregger Copywriter: Juan Ure Agency Producer: Jose Silva Head of Production: Roberto Carsillo
“I shaved for today.”
New Axe Day & Axe Night. One is suitable for general audiences. The other one is not.
Agency: Ponce, Buenos Aires, Argentina Executive Creative Directors: Hernan Ponce, Walter Aregger, Hernan Ibarra Creative Directors: Ricardo Armentano, Analia Rios Art Director: Pedro Losada Production Manager: Roberto Carsillo Account Executives: Nestor Ferreyro, Francisco Odriozola Copywriter: Antonio De Federico Photographer: Martin Sigal Client Services Director: Vanina Rudaeff