Lynx / Axe : 2010 World Cup Finals

As everyone on the planet knows, this summer the 2010 World Cup Finals are taking place in South Africa. Axe/Lynx wanted to continue its tradition of providing an Axe/Lynx point of view on major cultural events relevant to Axe/Lynx guys. This summer Lynx/Axe produced a series of patriotic posters for some of the competing nations in this summer’s World Cup finals. The posters were produced for a number of countries, aiming to latch onto and evoke the nations pride during the finals. The posters capture an infamous celebration known throughout the football community, one that crosses cultures and can be understood whatever the language. Hopefully, if guys use Axe/Lynx during the tournament, it will be the girls that will be celebrating.

Agency: BBH, UK
Creative Director: Dominic Goldman
Art Director: Dean Woodhouse
Copywriter: Hugo Bierschenk
Photographer: Norbert Kniat
Typographer: Rich Kennedy
Producer: Jeremy Gleeson, Amanda Robertson
Design & Retouching: Gary Mead, Alex Murray
Team Manager: Katja Dienel
Team Director: Keir Mather
Planner: Tim Jones
Engagement Planner: Ben Shaw

Via [adsofhteworld]

(1 votes, average: 3 out of 5)  Loading ...

Tags: Axe, BBH, FIFA World Cup, Health and Beauty, Lynx, UK

5 Rare Creative and Funny Advertisements

Nugget Shoe Polish

Agency: The Jupiter Drawing Room, Johannesburg
Published: 2005

SBP Insecticide

“No insects left.”

Agency: DM9 DDB, Brazil
Published: 2007

Axe Unlimited Deodorant

“You can undress her with Axe.”

Challenge:
To get a ‘Playful Public Fantasy’ in a magazine showing the Axe Effect.

Implementation:
Every man dreams with being able to take off the clothes of a “Top Model” and Axe allowed it. In the magazine cover there is a small edge at the end of the dress that says” “Lift here”. When you life the dress, you will discover a naked woman. Behind the dress it says: Taking off her dress without her getting mad at you. That’s the Axe effect.

Results
Subject of the day in several radio programs. The most recalled cover in the history of the SoHo Magazine.

Agency: Lowe/SSPM, Bogota
Published: 2005

Veja Magazine

“Get both sides. Veja Magazine.”

Published: 2005

Care For The Wild

“You will never see me again.”

Pop-up ad. For once this pop-up makes you feel guilty if you click the close button, doesn’t it?

Published: 2008

(2 votes, average: 5 out of 5)  Loading ...

Tags: Axe, Bogota, Brazil, DDB, DM9, Johannesburg, Lowe, Nugget Shoe Polish, SBP Insecticide, SSPM, The Jupiter Drawing Room, Veja Magazine

The Axe Effect In Discos : Glass

They contracted bars in the main discos in the Uruguayan night life, where beautiful bar-girls served a passion-red drink in a unique AXE GLASS, specially designed for the brand. As the boys drank and the level of liquid descended, they undressed a gorgeous girl. As a result, at the end of the night, the AXE GLASS was the only one that didn’t end up on the floor, but in the boy’s homes.

Agency: Lowe Ginkgo, Montevideo, Uruguay

(1 votes, average: 4 out of 5)  Loading ...

Tags: Ambient, Axe, deodorant, Guerilla, Health and Beauty, Lowe Ginkgo, Montevideo, Uruguay

Specsavers : Specs Effect

They say the only thing harder than reaching the top is to stay there. The Axe
Effect will drive all the hot babes towards you but can it retain them? Probably
not if you are using anything but Specsavers. A nice parody of Axe ad.

Agency: Specsavers Creative
Creative Director: Graham Daldry
Creatives: Simon Bougourd, Neil Brush
Agency Producer: Sam Lock

Production Company: Rattling Stick, London
Director: Daniel Kleinman
Producer: Johnnie Frankel
Editor: Steve Gandolfi/Eve Ashwell @ Cut+Run

Post-Production: Framestore
Audio Post-Production: Simon Capes @ Clearcut
Digital Production: Infinite Corridor

(1 votes, average: 4 out of 5)  Loading ...

Tags: Axe, Specsavers, UK

Axe : Happy Holi

Agency: Lowe Lintas, India
Published: 2001

(1 votes, average: 4 out of 5)  Loading ...

Tags: Axe, deodorant, Health and Beauty, India, Lowe Lintas

Axe : Destiny

“So sorry Destiny. The power of Fragrance.”

The days of Destiny are over. Poor destiny was overridden by the Axe Temptation, at least in this television commercial from Argentina. The typical Axe theme is refreshingly presented with a nice story and a wicked twist. Nice campaign.

Agency: Ponce Buenos Aires, Argentina
Creative Directors: Ricardo Armentano, Analia Rios
Art Director: Christian Rosli
Group Creative Director: Hernan Ponce, Hernan Ibarra-Puentes and Walter Aregger
Copywriter: Juan Ure
Agency Producer: Jose Silva
Head of Production: Roberto Carsillo

Via [The Inspiration Room]

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Tags: Argentina, Axe, Buenos Aires, deodorant, Health and Beauty, Ponce

Axe Music Star : Payback Time

“Get back what music stars have taken away from you”.

Agency: Ponce, Buenos Aires, Brazil
General Creative Directors: Hernan Ibarra, Walter Aregger, Hernan Ponce
Art Director: Hernan Cerdeiro
Copywriter: Ariel Serkin
Chief Agency Producer: Roberto Carsillo
Producer: Selva Dinelli

Production Company: Rebolucion, Buenos Aires
Director: Armando Bo
Executive Producer: Patricio Alvarez Casado
Producer: Axel Linari
DP: Javier Julia
Art Director: Daniel Gimelberg
Editor: Patricio Pena
Post-Production: Pickle
Music: Animal Music

(4 votes, average: 4.25 out of 5)  Loading ...

Tags: Axe, Brazil, Buenos Aires, deodorant, Health and Beauty, Ponce