Indus Pride : Beer Mug

To popularize SAB Miller India’s new brand of non-alcoholic beer, Indus Pride, as a refresher and thirst quencher, they chose low-cost handles of airport transit buses as their medium. It was released in March ‘10, a peak vacation season when travel via airports increases by 50%.

Agency: Ogilvy & Mather, Bangalore, India
Creative Director: Vipul Thakkar, Shamik Sengupta
Associate CD/Art Director: Ajesh N
Associate CD/Copywriter: Kunj Shah
Photographer: Kiran Rao, Sudhanva
Additional Credits: Ogilvy Activation
Published: March 2010

(3 votes, average: 3.33 out of 5)  Loading ...

Tags: Ambient, Bangalore, Beer, Beverage, Guerilla, India, Indus Pride, Ogilvy & Mather

Marston Pedigree Bitter : England vs Australia

Campaign for the sponsorship by Marston’s Pedigree of the Ashes 2010 Test Cricket Series between England and Australia.

Agency: Delaney Lund Knox Warren & Partners, London, United Kingdom
Art Director: Richard Prentice
Copywriter: David Adamson
Photographer: Laurence Haskell
Graphic Designer: Guy Sexty
Post Production: Glen Pothecary

Via [ibelieveinadv]

(2 votes, average: 3.5 out of 5)  Loading ...

Tags: Ashes, Beer, Beverage, Cricket, Delaney Lund Knox Warren & Partners, London, United Kingdom

Devassa Beer : Paris Hilton

The advert features Paris Hilton in a short black dress dancing around with Devassa
Beer to the delight of onlookers watching through her window. This ad apparently
devalues women - in particular, blonde women and too hot to handle according to
Brazil’s Secretariat for Women’s Affairs.

It’s a debate whether banning something serves the purpose or in fact is counter
productive as it get’s more publicity. But, to me it’s a nothing ad with no substance.
Just by having some beautiful women in an ad without any connection with product
doesn’t make it any better. If you want to ban then ban the very idea of sex sells
however you present for whatever you want.

—Posted by Bibhuti

Via [adfreak]

(2 votes, average: 1.5 out of 5)  Loading ...

Tags: Beer, Beverage, Devassa, Paris Hilton

Miller Genuine Draft : Couple

(1 votes, average: 3 out of 5)  Loading ...

Tags: Beer, Beverage, Miller

Goldstar Beer : Going Out

“Thank God you’re a man.”

Via [scaryideas]

(4 votes, average: 4.5 out of 5)  Loading ...

Tags: Beer, Beverage, Goldstar

Marquee Room : Popcorn Beer

“Marquee Room. The Bar in the Theatre.”

Adults always come to The Uptown independent theatre but never go to the bar that’s in the same building. These special popcorn cups from the theatre concession remind them of the delicious beer they are missing.

Agency: Highwood Communications Calgary, Canada
Via [directdaily]

(4 votes, average: 4 out of 5)  Loading ...

Tags: Ambient, Bar, Beer, Canada, Guerilla, Marquee Room, Popcorn, Theatre

Eisenbahn Strong Golden Ale : Urinal

“Eisenbahn Strong Golden Ale. When we say strong beer, we mean it.”

Agency: CCZ Comunicação, Curitiba, Brazil
Creative Director: Gilson Genez
Art Director: Pericles M. Kwiatkowski
Copywriter: Thiago Bernardi

Via [adsoftheworld]

(6 votes, average: 4.83 out of 5)  Loading ...

Tags: Alcohol, Ambient, Beer, Beverage, Guerilla