BMW Z4 Roadster : Expressions of Joy
August 31, 2009 – 2:52 pm by Bibhuti | No Comments »The campaign presents an interpretation of the joy of driving, a collaboration with artist Robin Rhode and director Jake Scott. The work captures the exhilarating performance of the all-new BMW Z4 Roadster by using the car as a paint brush on a 100 x 200ft canvas.
Agency: GSD&M Idea City, Austin, USA
Via [adsoftheworld]
Dare Iced Coffee : Conversation
December 19, 2008 – 3:03 pm by Bibhuti | 1 Comment »The Girlfriend
The Boss
A very interesting approach for a coffee ad. The typical concepts revolve around waking you up or making your story over coffee conversations. But this one for Dare Iced Coffee is for people whose imaginations run wild expecting all the bad news over a coffee. Hilarious stuff.
Agency: BMF, Sydney
Executive Creative Director: Warren Brown
Creative director: Simon Langley
Art director: Nils Eberhardt
Copywriter: Richard Morgan
Agency producer: Mandy Payne
Filming shot: Justin Kurzel via Cherub Pictures
Director of Photography: Adam Arkapaw
Editor: Adam Wills
Producer: Serena Paull
Post Production: The Lab and Fin Design.
BMW 7 Series : Hourglass
August 7, 2008 – 2:04 pm by Bibhuti | No Comments »Size does matter. Atleast to catch the eyeballs. BMW seems to believe in the same philosophy and has done this campaign in grand scale and style. They created the world’s largest hourglass(12 meter high and 8 meter wide) at the Red Square in Moscow to launch BMW 7 Series. Initially the silvery balls concealed the car which gradually became visible as the balls fell to the lower half. This reminds me the other BMW campaign with biggest billboard in Moscow.
BMW Used Cars : First
July 16, 2008 – 2:05 pm by Bibhuti | No Comments »“You know you’re not the first.”
Agency: BBDO Athens, Greece
Creative Director: Theodossis Papanikolaou
Art Director: David Kaneen
Copywriter: Daphne Patrikiou
Sex sells. This is a universal fact and has been exploited since ages. The message is simple; You know that you’re not the first but you still can’t resist the BMW used cars. If this model is equivalent to used cars then I wonder what will be the equivalent of a new BMW car. Nevertheless, there is very little chance that this campaign will fail. People will either like it or hate it but won’t ignore it and the goal of the ad will be achieved.
BMW : Kinetic Sculptures
May 22, 2008 – 3:28 pm by Sulakshan | No Comments »Via Youtube description for this ad: Source: www.bmw.co.za/innovations. Shot in the Netherlands utilizing the moving sculptures of world-renowned artist Theo Jansen, this commercial, entitled “Kinetic Sculptures” forms part of a broader campaign which serves to highlight BMW’s market leadership in the fields of technology and innovation.
BMW : Biggest Billboard
April 6, 2008 – 6:07 am by Bibhuti | 55 Comments »Via [englishrussia]
This one is the biggest billboard in Russia. It’s square size is more than one and a half acres! (6000 m2). It is situated in the center of Moscow city and has a few full size cars sticked to it, with back lights and headlights on in the evening.
Wow!! How can people escape this campaign ? This is definitely going to generate huge curiosity and people are going to talk about this largest billboard in the world.


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