Mentos : Broken Heart, Fired, Girlfriend

Agency: Neogama/BBH, Brazil
Chief Creative Officer: Alexandre Gama
Executive Creative Director: Alexandre Gama
Creative Directors: Márcio Ribas, Wilson Mateos
Art Director: Thiago Cruz
Copywriter: Raphael Quatrocci
Illustrator: Fernando Dias De Souza
Art Buyers: Mariah Bayeux, Janaína Lacerda, Rubens Gomes
Account Supervisor: Valéria Barbosa
Account Managers: Mariana Magalhães, Filipe Albuquerque
Planners: Eduardo Lorenzi, Diana Junqueira
Advertiser’s Supervisor: Marco Seregni, Joana Oliveira
Other Credits: Kiyoshi Takahashi, Vinícius Busico, Eduardo Oliveira

(2 votes, average: 4 out of 5)  Loading ...

Tags: BBH, Brazil, Mentos, Neogama

Lunivers de Chocolat : Drunk Baby

“Chocolate with whisky.”

Agency: Dentsu, São Paulo, Brazil
Executive Creative Director: Felipe Cama/Alexandre Lucas
Creative Director: Felipe Cama/Alexandre Lucas
Advertiser’s Supervisor: Nicolas Galland
Planner: Flavia Faust
Account Manager: Fabio Britto/Tiago Lara
Producer: Ricardo Lopez
Art Buyer: Ana Luiza Rodrigues
Art Director: Adriano Alarcon
Photographer: Rogerio Miranda/ Cadu Maya
Vice President: Niki Tsuji

(2 votes, average: 2 out of 5)  Loading ...

Tags: Brazil, Chocolate, Dentsu, Lunivers, Sao Paulo

Nissan Auto Insurance : Pole, Cow, Hydrant

It has to be one of best print ad in recent times. For such a serious product of auto insurance this campaign is cute, innocent and intelligent. The message of need of the insurance in case of accidents is beautifully portrayed through the mixing of colors blue and yellow resulting in green.

Agency: Lew’Lara\TBWA São Paulo, Brazil
Chief Creative Officer: Jaques Lewkowicz
Executive Creative Director: André Laurentino
Creative Director: Felipe Luchi/Manir Fadel/Luciano Lincoln
Copywriter: Marcos Almirante
Advertiser’s Supervisor: Carlos Murilo Moreno
Account Manager: Alexandre Baroni
Account Supervisor: Fabricio Takahashi
Producer: Marcos Pedra
Art Buyer: Giuliano Springhetti/Alessandra Sarilho
Art Director: Marcelo Rizerio
Illustrator: Marcelo Rizerio

(2 votes, average: 4.5 out of 5)  Loading ...

Tags: Brazil, Financial Services, Insurance, Lew’Lara, Nissan, Sao Paulo, TBWA

Band News : Connections

Agency: Ogilvy Brazil
Chief Creative Director: Anselmo Ramos
Creative Directors: Claudio Lima, Fred Saldanha
Art Director: Bruno Ribeiro
Copywriters: Rafael Donato, Eduardo Marques
Illustrators: Bruno Ribeiro, Luiz “Cuiabá” Lemos
Head of Art: Denis Kakazu
Published: March 2010

(2 votes, average: 4 out of 5)  Loading ...

Tags: Band News, Brazil, Ogilvy

5 Rare Creative and Funny Advertisements

Nugget Shoe Polish

Agency: The Jupiter Drawing Room, Johannesburg
Published: 2005

SBP Insecticide

“No insects left.”

Agency: DM9 DDB, Brazil
Published: 2007

Axe Unlimited Deodorant

“You can undress her with Axe.”

Challenge:
To get a ‘Playful Public Fantasy’ in a magazine showing the Axe Effect.

Implementation:
Every man dreams with being able to take off the clothes of a “Top Model” and Axe allowed it. In the magazine cover there is a small edge at the end of the dress that says” “Lift here”. When you life the dress, you will discover a naked woman. Behind the dress it says: Taking off her dress without her getting mad at you. That’s the Axe effect.

Results
Subject of the day in several radio programs. The most recalled cover in the history of the SoHo Magazine.

Agency: Lowe/SSPM, Bogota
Published: 2005

Veja Magazine

“Get both sides. Veja Magazine.”

Published: 2005

Care For The Wild

“You will never see me again.”

Pop-up ad. For once this pop-up makes you feel guilty if you click the close button, doesn’t it?

Published: 2008

(2 votes, average: 5 out of 5)  Loading ...

Tags: Axe, Bogota, Brazil, DDB, DM9, Johannesburg, Lowe, Nugget Shoe Polish, SBP Insecticide, SSPM, The Jupiter Drawing Room, Veja Magazine

Aspirin and Cafiaspirin

Aspirin can help you deal with the Boss, the Ex Wife and the Teenage Daughter. But, there are worse menaces than them like the boss’s jokes, the ex wife’s lawyer and the teenage daughter’s boyfriend. Not to worry, for them you have got Cafiaspirin. Brazil keeps coming with creative and funny campaigns. Nice work.

Agency: Almap BBDO, Brazil
Executive Creative Director: Marcello Serpa
Creative Directors: Luiz Sanches, Dulcídio Caldeira
Copywriter: Marco Giannelli (pernil)
Art Director: Ary Nogueira
Typographer: José Roberto Bezerra
Supervisor: Maria Luiza Dias

(3 votes, average: 4.33 out of 5)  Loading ...

Tags: Aspirin, BBDO, Brazil, Cafiaspirin, medicine, pharmaceutical

C2A Print House : Pregnancy, Bomb

“Colors can change stories.”

Agency: Loja Comunicação, Rio de Janeiro, Brazil
Creative Director: Marcelo Giannini
Art Director: João Paulo Garcia
Copywriter: Gustavo Giorelli
Photographer: Alexandre Salgado, Artluz Studio

Via [scaryideas]

(1 votes, average: 4 out of 5)  Loading ...

Tags: Brazil, C2A, Loja Comunicação, Professional Services