Agency: Jung von Matt Spree, Berlin, Germany Creative Directors: Perter Gocht, Christian Kroll Art Director: Ingo Otte Copywriter: Liliane Huebner Photographer: Oliver Rheindorf Art Buying: Marjorie Jorrot Published: April 2009
September 27, 2008 – 11:24 am by Bibhuti | 3 Comments »
Agency: JWT London Executive Creative Director: Russell Ramsey Creative Director: Axel Chaldecott Agency Producer: Dean Baker Group Head: Joseph Petyan Director: Kevin MacDonald Editor: Justine at Final Cut Production Company: Rogue Films
Surprised by the abnormally high sales of washing machines in India, a salesman from UK was sent to India to investigate. He reaches a laundry shop to enquire about the washing machine but surprisingly gets redirected to a ‘Lassi Parlour‘. The owner of the parlour becomes ecstatic in receiving him and gives out the secret that he is churning out 10 times more lassi using his machines.
This is a brilliant campaign which makes the connect in a funny way with HSBC’s theme of World’s Local Bank and their expertise in international business.