February 6, 2011 – 2:53 am by Bibhuti | 2 Comments »
“When sleeping is NOT an option.”
Well, life is not all rosy always. You know you are in deep trouble when you can’t sleep but what if sleeping is not an option in first place. How? Think of situation when you are trapped in a jail cell with a large creepy inmate or when a fellow castaway is equally prepared to resort to cannibalism as you are. Not to worry. For such situations you can rely on Taina Coffee which will you keep you awake and alert.
Very nice animated campaign which gives a different reason to have your coffee with a pinch of humor.
Agency: Giovanni+Draft FCB, São Paulo, Brazil
Creative Director: Adilson Xavier, Ricardo John
Copywriter: Ricardo John
Head of Art/Art Director: Benjamin Yung Jr
Illustrator: Andrey Gordeev